100+ customer interviews later: how I validated the idea for Outfunnel

It’s September 2017. I’ve just quit my rather exciting job as head of marketing for Pipedrive, a sales CRM. I have a rather vague idea of a marketing tool that should exist but I don’t want to waste my own time or that of others. (I had wasted enough time on 4–5 wantrepreneurship projects over the years). I was prepared to fail, but if I was to fail, I wanted this to be for a better reason than “oops, it seems that the product we have built is not needed”.

I knew I needed to validate the idea. Which meant I needed to speak to a large number relevant people and I needed to have a good system for getting this done. Here’s how I did it https://hackernoon.com/can-you-validate-a-startup-idea-by-the-book-heres-how-outfunnel-got-started-70e490fd5c40