Hello IndieHackers!๐
I want to share with you a selection of proven marketing techniques we made in cooperation with our CMO.
You can use them if you need:
To promote your app in the market
To attract more loyal customers
A few main points:
โ๏ธ Think about marketing your application before you start developing it.
โ๏ธ Always keep the interests and needs of your target audience in focus
The most effective solutions are:
โ๏ธ Increase your presence on social networks - let people recognize you
โ๏ธ Make yourself known in the media - be loud enough
โ๏ธ Take advantage of relevant forums and communities -
reach a wider audience with useful content
โ๏ธ Plan ASO - take care regarding how you will be seen in app stores
โ๏ธ Optimize your channels - use your site, social network profiles, groups, etc. correctly
โ๏ธ Connect advertising - it just works ;)
โ๏ธ Use influencer marketing - have famous people talk about you
โ๏ธ Monitor application performance - no tracking = no results!
I can say from experience all of these solutions work great when we do promotional campaigns for mobile apps, so I hope you get the most out of them too!
๐ฅThere is a more comprehensive article with more solutions, useful links/metrics, and detailed explanations from our marketing expert here: https://blog.y-sbm.com/1ls8l8p๐
๐ฅYou can also watch a YouTube video about this topic: https://www.youtube.com/watch?v=RRKze139L8A&t=34s ๐
What marketing techniques do you consider most effective? Please share your thoughts in the comments below.
Need some help with a mobile app marketing strategy? Feel free to contact me directly.
Attracting a large number of new customers is one of the most important issues when developing an application.
Truth. If there are no clients, it makes no sense to create an application that no one will use.
It will be especially useful to have your YouTube channel, which will produce short videos with general information about the application, as well as new features introduced in it.
I will agree with you. Nowadays, you should use all possible channels for advertising that are available to you, but do not forget about the financial component.
It is also important to create different groups for communication between users and developers with the user.
This is also a useful step for further development of the program, because then you will learn about all the bugs in it and what users want to see in the updates.
Impressions in various media of test versions are important, so users can understand the potential of the application.
This step is used not only with applications, but also with games and software.
In fact, an important aspect of a new app's popularity is its advertising even before it appears on the market.
Of course, a well-publicized product will make users look forward to its appearance