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10 Comments

100% proven marketing techniques for your mobile app promotion!๐Ÿ”ฅ

Hello IndieHackers!๐Ÿ‘‹

I want to share with you a selection of proven marketing techniques we made in cooperation with our CMO.
You can use them if you need:
To promote your app in the market
To attract more loyal customers

A few main points:
โœ”๏ธ Think about marketing your application before you start developing it.
โœ”๏ธ Always keep the interests and needs of your target audience in focus

The most effective solutions are:

โœ”๏ธ Increase your presence on social networks - let people recognize you
โœ”๏ธ Make yourself known in the media - be loud enough
โœ”๏ธ Take advantage of relevant forums and communities -
reach a wider audience with useful content
โœ”๏ธ Plan ASO - take care regarding how you will be seen in app stores
โœ”๏ธ Optimize your channels - use your site, social network profiles, groups, etc. correctly
โœ”๏ธ Connect advertising - it just works ;)
โœ”๏ธ Use influencer marketing - have famous people talk about you
โœ”๏ธ Monitor application performance - no tracking = no results!

I can say from experience all of these solutions work great when we do promotional campaigns for mobile apps, so I hope you get the most out of them too!

๐Ÿ’ฅThere is a more comprehensive article with more solutions, useful links/metrics, and detailed explanations from our marketing expert here: https://blog.y-sbm.com/1ls8l8p๐Ÿ‘ˆ

๐Ÿ’ฅYou can also watch a YouTube video about this topic: https://www.youtube.com/watch?v=RRKze139L8A&t=34s ๐Ÿ‘ˆ

What marketing techniques do you consider most effective? Please share your thoughts in the comments below.
Need some help with a mobile app marketing strategy? Feel free to contact me directly.

on October 7, 2019
  1. 2

    Attracting a large number of new customers is one of the most important issues when developing an application.

    1. 1

      Truth. If there are no clients, it makes no sense to create an application that no one will use.

  2. 1

    It will be especially useful to have your YouTube channel, which will produce short videos with general information about the application, as well as new features introduced in it.

    1. 1

      I will agree with you. Nowadays, you should use all possible channels for advertising that are available to you, but do not forget about the financial component.

  3. 1

    It is also important to create different groups for communication between users and developers with the user.

    1. 1

      This is also a useful step for further development of the program, because then you will learn about all the bugs in it and what users want to see in the updates.

  4. 1

    Impressions in various media of test versions are important, so users can understand the potential of the application.

    1. 1

      This step is used not only with applications, but also with games and software.

  5. 1

    In fact, an important aspect of a new app's popularity is its advertising even before it appears on the market.

    1. 1

      Of course, a well-publicized product will make users look forward to its appearance