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20 Comments

100 sign-ups in two weeks. When is a product validated?

Hi all,

In the past two weeks (of which 5-8 days actively posting) I have managed to collect about 100 sign-ups for my peer to peer mentoring platform.

I primarily posted on reddit in threads such as r/entrepreneur, r/programmingbuddies r/askengineers and r/mentors, among others.

I received about 600 upvotes in total, of which about 450 on my post on r/askengineers.

Apart from the positive responses, I received recurring feedback on the following points:

  • To be able to grow a business such as this one, you need to start out with a niche
  • To be able to grow a business such as this one, you will need a big enough supply of mentors

Since I feel like I got quite a few sign ups and positive responses, I don't want to give up just yet. However, I also don't know if those 150 users count as validation. Additionally, I still have no clue as to what my first target audience should be. The post on r/askengineers did well, but only about 15% of upvotes converted to sign-ups.

I plan on sending out a questionnaire to these first 100 to learn more about their persona (mentor/mentee, their interests) and what they intend to do on the platform. Also, I want to ask them what functionalities excite them and what would make them 'stick'.

My questions to you are:

  • when do you consider an idea validated?
  • how do I select the correct niche to start out with?

Any response is high appreciated :).

Best,

on December 3, 2020
  1. 3

    Sign up is good. But it's still sitting in the top funnel.

    It's hard to tell if your idea is validated when you don't have any metrics about their mentorship activities. For sure this idea has been validated because of many mentorship platform out there. I think you need to focus on the true user activities but not vanity metrics.

    e.g. I'm part of the mentor side of GrowthMentor. They don't celebrate the number of mentors & mentees on their platform. Instead, they focus on getting more mentorship calls booked. They passed 5,000 calls few months back after 2 years of operation.

    1. 1

      Hey Felix, thanks for coming back to me! Interesting hearing from you since you mentor yourself.

      If you have a minute, would you mind telling me what makes you interested in mentoring?

      Is it meeting mentees or compensation? Possibly a mix of both?
      If so, how much does GrowthMentor pay their mentors?

      Thanks in advance! Appreciate any insights.

      1. 1

        You’re welcome!

        It’s all about pay it forward. When I started my first startup 5 years ago, I received a lot of supports from mentors and people in my domain.

        I just wanna give back to next-gen Entrepreneurs who has less accessibility and need support from people who went through the journey.

        It’s an optional feature to monetize on GrowthMentor, but I choose to do it pro-bono and will pick one one or two calls per week.

  2. 3

    Have people put in a credit card and paid yet?

    1. 1

      Nope. No possibility to do so yet since there's no real product behind the landing page...

    2. 1

      This, money is the one true indicator

  3. 3

    Bang on @lgwb89 and @imthath_m :)

    Congratulations on the initial positive response, that definitely fuels us to move forward.

  4. 2

    10 paying customers at the price point you desire.

    Everything else is at best promising but ultimately noise.

    1. 1

      Thanks for the advice!

  5. 2

    I'm wondering the same thing but I don't think there's any way to REALLY be sure. I think we're just stumbling in the dark. Obviously, getting paying customers is a good sign, but say I got a couple customers but I need 500 for ramen profitability? That's my case right now and I still have no clue if I consider my site 'validated' or not.

    1. 2

      In such case, you can consider the rate of conversion. I you got a couple of conversions in 50 or even 100, that's good, you can eventually hope to get the 500.

      But if you get only 2 in 500 or 1000, you should either improve your product drastically or pivot.

  6. 2

    Congratulations for getting some initial users.

    I would say validation is a three step process,
    • Finding the right problem/needgap we can solve.
    • Building a solution to solve that problem.
    • Taking the solution to those who need it and them accepting it(Acceptance could be them using, paying, staying in the platform).

    As for joinmentee in particular, any such networking platform would suffer from Chicken and Egg i.e. Mentees would join only when there are enough mentors, Mentors would join only when there are enough mentees.

    To address that, start with a small target size of particular niche e.g. Mentors/Mentees of HW startups.

    1. 1

      Hey Abishek,

      Thanks for your valuable advice. Definitely looking for a niche to start off with, although I can't seem to have figured out which one yet. Will send out a survey soon to find out what my current sign-ups are looking for, and take it from there.

      If you have any suggestions of target groups to test let me know! :)

  7. 2

    Congrats on getting some traction.

    I second what @lgwb89 has said. Ideas are validated only when people are ready to pay for it.

    I have experienced this first hand with two of my products. People will gladly sign up for the beta, but when you put a price on it - people won't buy if they don't actually love it or need it.

    1. 2

      Yep, good one to keep in mind. Definitely need to get users to pay soon!

  8. 1

    There's no 100% guarantee, but I'd say your chances are good. Getting positive feedback from your friends is useless, but if people bother to spend their time writing good things, you might be onto something. Not enough for things like quit your job and go full time into development for a few years, but enough to spend some time on an MVP and try and get first paying users. I'd say, it's Validation Stage 1.

    In any case, you should first think about the numbers that you want to reach, then start validating. Like "if I get 100 sign-ups in 2 days, I consider it validated and go forward".

    I like your plan for sending emails and asking people. I would also ask why they don't use other platforms. You can use this feedback for your landing page and also for PPC keywords/copy. Run Google Ads for a while and see the numbers: impression numbers will tell you if that niche is looking for a solution, CTR would probably tell you if people actually need a solution, and conversions indicate that your solution is good for them. That is, if your copy is good.

    1. 1

      Hey, thanks a lot for your reply!

      The feedback I received was 100% from outside my friends/family, since I recognize there is no real validating value in what the people say that are close to you. :)

      I'm definitely going to put milestones which I have to reach or drop the project. Not looking to lose time on something that wasn't going to work out from the start.

      Also as you suggested, I'm indeed treating it as a side-project which might be interesting to build an MVP for. Not more than that (yet!).

      Thanks about the survey/PPC/CTR/conversion suggestions! Will definitely have a look into that. Sounds like a good starting point.

  9. 1

    I'd say validation is a sliding scale, but I don't think you're close to the good side of the scale until you get people putting money on the line. There's such a big difference between 'sounds cool, I'll sign up' and 'I'm going to put my money where my mouth is'. When my co-founders and I launched Stacker for the first time, we got around 400 sign ups. No one ended up paying. (Lots of reasons for that, but the point is: the sign ups didn't add up to much.)

    Correct niche: I'd be led by the area where people are most desperate to use your product - where they have this problem the most badly.

    By the way, that's not to say that you didn't do a great job with this. You did! Congrats and good luck.

    1. 1

      Thanks for sharing your experience! Will definitely keep this in mind.

      I also had a look at your price-point, doesn't seem too crazy. Did you try including email support in the $39 package?

      Maybe that kept people from buying?

      1. 1

        I'm not at Stacker any more but when we launched, it wasn't a price point issue - it was a product issue. We promised way more than we could deliver.

  10. 2

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