100 VISITORS, 1 SIGNUP? What's going wrong here folks? 1% conv rate :(

I'll be a bit blunt, hopefully thats ok!

When selling supplements, your #1 goal is to create a sense of credibility, safety, and reliability. Unfortunately, none of those are achieved here.

I think social proof is a good first step. Also some science backed data to really help ease the reader about the validity of your products.

https://athleticgreens.com/en is a great example of credibility and social proof. (be warned, if you visit this site once you'll get hit with retargeting ads for the next twenty years. if you haven't already)

Hi Louis...

Honestly?

Product...
😩 Doesnt feel real

Site...
😩 Unappealing to me (no clear breaks) and too much animation on text

Reality...
😩 I left after 10 seconds of seeing the same image over and over

I also first thing as I see the word nootropics I run. Since its associated with scam - in my circle of friends at least!

Hi Louis

You need all the following above the fold:

1. What this actually is (took me some scrolling and reading to work out that it is actually a supplement). If it's a supplement then use that word. Is it a pill, powder, oil, other? Is it daily? 4 times a day? Whenever you need a boost? Let people know exactly what they are in for.

2. A good photo of the product ideally in a real setting. Sat next to a laptop on a desk for example. In the foreground whilst a pitch meeting is going on slightly out of focus in the background. That sort of thing.

3. What it does. What are the benefits to the user. How will their daily life be improved.

4. You mention "Euphoria guaranteed". If you are offering an actual money back guarantee then elaborate here otherwise I wouldn't mention the word.

5. Social proof. You need reviews ideally with peoples faces. Can be short. Ideally also an idea of user numbers. If this is a subscription service and you have impressive numbers then say "thousands are benefitting each month" or similar.

6. Call to action. Waitlists are not great so can you offer anything of value? Join the waitlist and receive money off you first order? Half price for the first 100 signups?

Also check spelling. "THE FINEST INGRIDIENTS". I would hesitate putting something in my body if the description of it is spelt wrong.

Show faces in the design. And perhaps rethink the "almost black" colour scheme. If your ingredients are natural then perhaps play on that...whites, greens etc.

The phrase "limited side effects" is enough to make me run a mile personally. That needs clarification.

Hope that helps for now.
Steve

Hi Louis, I’m new around here so I’m not sure how much my opinion will be worth, but here are a few of my thoughts that might help with your conversion:

• Try placing the "Join the Waitlist" CTA above the fold.

• You might try removing the header links/tagline but keep the logo. They are competing for attention with your main message, "A weapon of mass productivity"

• Lastly, it took me a few moments to understand what the product is. Approximately 15-20 seconds. Just an observation.