A collection of psychologically informed techniques for makers who want to build stuff that people will actually use. WIP.
I am a Filmmaker turned Growth Marketer turned Behavioral Designer.
I started CoPatterns as a side-project in January 2019. It has been evolving ever since with more and more people using this library of psychological patterns to guide their direction. I was aware that huge impact could be created by using insights from Behavioral Science. Especially for makers who wanted to build powerful products, campaigns, courses, content, ads or anything that humans interact with.
The problem was, most of these insights were hidden away in boring research papers or Wikipedia pages. They were written in academic language making it difficult to process and use in my day to day work as a maker of things. My objective was to make this knowledge accessible for myself and for others.
I spent more than a year to research, digest this knowledge. In last 6 months, I converted it into creator-friendly language and started testing with myself and my clients. With impressive results. I have decided to open up this library to anyone who wants to use it for their benefit.
If you would like to help spread this to more people who can benefit, send me a tweet or reply here.
This library will keep evolving & improving. If you want to stay in the loop, I keep updating new insights that I discover through my "Daily Nuggets" Newsletter in a quick 200-300 words to other enthusiasts who want to use behavioral insights in their business.
Here is the site : https://copatterns.com
Do spread the word. :)