IMO, this is a much less serious abuse of monopoly power than what Google does. Interesting to see that Amazon draws the ire of the press while G mostly avoids it (at least in the US)
https://www.cnbc.com/2018/10/02/amazon-is-testing-a-new-feature-that-promotes-its-private-label-brands-inside-a-competitors-product-listing.html
In War and Love times, everything is possible!