11 Email Marketing Tips To Boost Sales & Engagement
1/11. Write “Triggering” Subject Lines
2/11. Master the Welcome email
Here's an example from Supergoop
3/11. Build curiosity with preheaders
4/11. A/B test a percentage of your list
5/11. Build authentic relationships
52% of David Perell's subscribers open his emails even if he has the same two subject lines for all his emails. They’re opening his emails because they trust him.
6/11. Re-engage dormant subscribers
Here's an example from Chime
7/11. Personalize The Experience
Use segmentation to send the right message to the right person.
This re-subscription email from Headspace was a perfect example of personalisation when we cancelled the paid subscription.
8/11. Find The Mavens & Connectors
Look for your top openers, or people who reply to your emails with comments and opinions or leave in-depth reviews of your products
Treat them with extra care (special access, free swag, or event invites).
9/11. Aim For Awe
How can you inspire awe with your emails? Here are a few ideas…
• Run a high-value giveaway.
• Share new and exciting information with your audience.
• Offer a surprising discount.
10/11. Create The Best Email Marketing Plan For Your Business
Study successful brands to get ideas.
Check the full teardown of YETI's email marketing here
Test different strategies, measure results, and do what works for your business.
11/11. Create Newsletters For Long-Term Engagement
Here's an example from Airbnb
If you liked this thread, you will love the full article diving deep into each of the tips. Check it out 👉 here
I like the examples and the screenshots, thanks for sharing @Email_Mastery
I find a lot of new marketers don't invest enough time into optimizing subject line + preview and underestimate the impact they can make on the open rates. And SO many good brands don't set the preview at all, leaving it with placeholder content :-o
At the end of the day, the content of the email needs to be valuable so subscribers always anticipate quality content and want to open your email, so marketers should consider quality of emails over frequency.
Other examples of triggering subject lines could be those that include emojis, cause they draw attention. You can also write a piece of advice, like (silly example) "Do not commit these Instagram atrocities", it's helpful but the reader will also want to reassure themselves and be sure they don't belong with the ones that do commit these atrocities.
You can play with people's FOMO, laziness, greed...
And you can use retargeting emails, when they leave your website without buying anything for instance ("These cute jeans are still waiting for you").