12 months 12 products or 12 months 1 product?

I totally agree! Quality over quantity any day. Taking a couple of months to understand a problem deeply seems more strategic and likely to yield impactful solutions.

My tip: Fail Quickly. Validate and Iterate as to not waste a years worth of building without validating.

Investing a full year in developing a single product provides a comprehensive grasp of the market, resulting in a more refined and impactful solution. Prioritizing quality over quantity not only enhances adaptability but also sharpens the focus on user needs, significantly improving the chances of success.

But in the other hand if your idea is not a winning one then you can hit a wall easily and the 12 month is going to the trash.

So I think if you have 12 idea then you have to spend 3 months with validating them. And after you can pick the best and do it like there's no tomorrow.

Having 12 little different things to talk about with people is better than just having one, even big, I guess. :)

I'm currently doing a 12 project challenge with the twist that these are meant to be smaller-scale side projects - not large and ambitious products.

That makes it a lot more manageable and likely for me to complete it.

On the other hand, if you're going DEEP into a specific problem and market, then you probably don't want to drop off after a month.

Hi Selcuk! It's a good but also hard question. I've already made 1 product in 12 month. Now I'm trying 12 in 12. Who know? I'll tell you soon =)

This depends on way too many factors but I would consider there 2:

1. How proficient you're in building stuff (e.g how many projects have you actually shipped)
2. Have you found the market fit for your idea

Point №2 is kinda obvious: you need to validate your idea and there is no need to spend a year validating it. It would be a huge motivation hit if you spend a year building something that nobody wants.

Point №1 is about the following:
If you have little-to-no experience building (and actually shipping) products then your first project most likely will fail. And probably the second one too.
If this is your situation, shipping 12 projects in 12 months is not a bad idea. You'll gain needed knowledge and experience and you'll be ready for 1 project/year option.

12 months 1 product seems more reasonable taking into consideration many factors including resources (PS: I couldn't vote because I'm new to the platform)

If you are very experienced in an industry and can find marketfit, then you can build a product in 12 months

Unfortunately, I can't vote because I'm a new on this platform, but I will definitely go for the 12-month 1 product option.

An idea is not just an idea; it is a process of assessing customer problems, needing to assess the market, and creating a product is just the end stage of a long process.

Solving a real problem in the best way is far more ideal than having some useless ideas that no one wants.

I could not vote since I am new here but I would select the 12 months with 12 products to get experience and give multiple shots to the market. It is more reasonable to pick 1 product but it is a bit risky since you have to find the ICP and product market fit with 12 products you have more balls in your hand to throw and get the market and invest more to where you see potential.

The decision between launching 12 products over 12 months or focusing on one product for the entire year depends on various factors, including your resources, market demand, and business goals. Here are some points to consider:

Resources: Launching multiple products within a short timeframe requires a significant amount of resources, such as time, manpower, and financial investment. Evaluate if you have the necessary resources to develop, market, and support multiple products simultaneously.

Market demand: Research the market to understand if there is a demand for multiple products or if there is a specific niche that can be targeted with a single product. Consider whether customers would prefer a range of options or a single, highly specialized product.

Brand positioning: Launching multiple products can help diversify your brand and cater to different customer segments. However, it may also dilute your brand identity. Alternatively, focusing on one product can allow you to become an expert in that specific area and establish a strong brand reputation.

Development cycle: Consider the complexity and development timeline of your products. If you have a portfolio of products ready for launch, spacing them out over the course of a year can ensure proper attention and resources are devoted to each one.

Marketing and sales efforts: Launching multiple products requires simultaneous marketing and sales efforts, which can be challenging. A focused approach on a single product allows you to allocate resources effectively and build momentum over time.

Ultimately, the decision should be based on your business objectives, target market, available resources, and long-term strategy. It may be beneficial to conduct market research, analyze your competition, and evaluate the feasibility of launching multiple products versus focusing on one product.