127+ hours of work and I came up with this new website...what do you think?
Hello!
It's finally online 🤤 I'm looking for some honest feedback on our new landing page (and maybe the other pages if you'd like to).
- Do you understand what the product does?
- I don't feel confident about our primary headline. Is it clear enough? What else could I say?
If you have any pointers on how we could improve our current copy, feel free to do so!
Thanks ;)
To answer your questions directly
Overall I think the design in terms of type and layout are quite good. But I noticed that you haven't animated the images on scroll like you have text in some areas. I would add that fade in animation to everything including the images . The first section after the fold could do with more clarity, I think the copy is quite long. I would suggest having a different layout here maybe with an animated/ interactive widget showing banner production in action next to a series of bullet points summarising the value proposition but instead of bullets use checkmarks.
Thank you @looseyesterday
I'm gonna add your suggestions to our split-test!
About the copy: I know that some parts of the website can feel a little bit too heavy to read but since we don't have any other landing pages/case studies/... I felt that we needed to add a bit more content to position ourselves on some SEO terms.
About the animations: I'm planning to animate each block (but it takes time and right now we're preparing our PH launch).
Congratulations on launching, looks clean and beautiful! Love that you have a lot of detailed info + testimonials.
I agree that it can be a bit confusing to have social media + ad banners mentioned together (and given that Canva does social media, I wonder whether it makes sense to lead with both of them -> do your users create both social media collateral and the ads?).
On the homepage, I'm a bit confused by the A/B testing section -> specifically, how workflow is different / better than simply generating a variety of deliverables.
Re: headline -> if your users primarily mention saving time as the biggest benefit of using Abyssale, you might be able to pull out an impressive quote and use it as your value prop - the 3DCelo testimonial, for example - "Save a day a week on creating online ad banners" (or whatever else might make sense if you decide to change the wording based on VoC) (also -> saving a day a week - that's amazing!).
Congrats again!
Thank you @EkaterinaHoward
From our own internal statistics, Facebook banners are by far the most used type on our platform. This is why we push this narrative.
About the A/B section: It is maybe incomplete > What we are trying to explain is that we embed a feature that allows our users to use a generated banner as a template to vary its content (text & picture). This could be used to A/B test or split-test a wider range of messages.
I am gonna add "Save a day a week on creating online ad banners" to our Google optimize.
Nice work! I like the way it looks and the images make it easy to understand what the product does. I'm not sure if "banners" is the right word to attract the audience you're looking for. Maybe something like Automatically create online ads in minutes for the primary headline? It feels like it's more for online advertising than social media. It might be worth tweaking it a bit to speak the language of online advertisers.
I really like the idea and the design!
Thank you @cohoist !
The thing is the solution generates both display advertising banners and social media banners (standard posts & promoted), this is why I'm having a hard time conveying the whole idea.
I'm gonna add your primary headline idea on our Google optimize.
Hi Alessandro,
I like everything about your website, except:
This is a tough one, but the name abyssale feels like it can weigh you down, its difficult to remember, difficult to pronounce and just doesn’t feel good (from my perspective)
Pricing, I expect to see it in my local currency (MYR) or in USD, when its in any other currencies I immediately have unnecessary cognitive overload trying to imagine how much is that...
Custom font integration sounds good but also scares me into thinking, how many fonts are available without this possibly expensive add on?! (Same feeling about custom templates)
I am sure you are working on it, but I would like to see CMS plugins for WordPress and Shopify for example
All the best!
Hey @WebMedic ! Thanks for the feedback!
isn't it better to change the name sooner than later?
currency switcher would help, what would be better with it is automatically show me a relevant currency based on my geo location
Research done by a SaaS pricing service showed SaaS companies that do localized pricing grow faster than others
https://www.profitwell.com/blog/the-11-reason-you-need-to-localize-your-saas-pricing
There are multiple implications if we decide to change it.
Yes that could be a solution and thank you for the link it is very interesting!
Looks very clean, and I really like the example banners.
I would like to see a screenshot/example video of how it actually works though. If not on the homepage then at least when you click on Solutions.
I ran a few pages through my tool, you have some minor typos that you might want to fix: https://app.pagewatch.dev/50649d201afad91e882c360cfe2795819b3fc8a1/dashboard
Thanks for these typos checks @lpellis !
Looks like Grammarly did not find these ones. ¯\(ツ)/¯
I agree with you, it is quite difficult to envision how it works without a video or screenshots. And it would probably require some kind of mp4 loop... This is why we are preparing a video that will be added to the above the fold area.
Hey! Wow, your website looks amazing. Love the font, the color scheme. Gives a very relaxed feeling.
My understanding of your product based on looking at the Landing page is that you have a solution for easier banner designs which could be used for websites/social medias. It allows easy resizing. It has some "banner generation" feature.
Currently we are using Canva for our banner creation. Would love to see on your landing page itself what is the differentiating factor with your website. Maybe like a short gif/series of images with how the banner creation process would be like using your solution.
Hope that helps! :)
Thank you for your kind words @tulika19 !
As I explained on another comment, a promo video will be added to the website. I hope it will give a better understanding on how we differentiate ourselves from classic editing tools.
Since you are a Canva user, I'm curious to know what kind of banners you create over there? What is the feature you enjoy using the most on Canva?
Also, feel free to try out our platform > We have a Free plan allowing you to generate a couple of ready-to-use banners and I would love to have your feedback :)
Hey,
Yes. I am sorry I posted my comment without reading other comments.
I use it mostly to create social media posts, though we have sometimes used it to create banners for twitter/facebook/LinkedIn 'cover photos'.
Sure, will give it a go. Wish you a great start to the week :)
No worries! Feel free to reach out to me if you have any questions :)
I like the design, it's very clean.