15 Examples of Buying Intent Keywords For SaaS Content Writing

When it comes to search engine optimization (SEO) for SaaS, buying intent keywords influence purchase decisions in so many different ways. Interestingly, growing traffic volume from these types of keywords could have an impressive impact on your conversion rates and ROI. Based on my experience working with SaaS marketing agencies as a content writer, the types of keywords you use for SEO content writing affect traffic volume, lead quality, and ROI.

Instead of spending your limited budget on informational, high-volume keywords only, there is so much more you can do with them in a consistent manner. Below are some examples you can use to write better content for your SaaS or outsource it.

Here are 15 examples of buying intent keywords specifically tailored for SaaS content writing:

Best [software category] software
(e.g., "Best marketing automation software")

[SaaS product] pricing
(e.g., "HubSpot CRM pricing")

Compare [software A] vs. [software B]
(e.g., "Compare Slack vs. Microsoft Teams")

[SaaS product] free trial
(e.g., "Salesforce free trial")

Buy [SaaS product]
(e.g., "Buy Monday.com")

[SaaS product] reviews
(e.g., "Asana reviews")

[SaaS product] alternatives
(e.g., "Trello alternatives")

Top [software category] platforms
(e.g., "Top cloud storage platforms")

[SaaS product] demo
(e.g., "Zoho CRM demo")

Affordable [software category] solutions
(e.g., "Affordable email marketing solutions")

Best [software category] for [specific industry]
(e.g., "Best accounting software for small businesses")

[SaaS product] discount
(e.g., "Dropbox discount")

Enterprise [SaaS product] pricing
(e.g., "Enterprise pricing for Zendesk")

[SaaS product] customer support
(e.g., "HubSpot customer support")

Switch to [SaaS product] from [competitor]
(e.g., "Switch to Freshdesk from Zendesk")

These keywords reflect high buying intent because they show that users are looking for specific solutions, comparing products, or ready to commit to a purchase, demo, or trial.

The interesting part is that you can find some creative angles around popular competitor brand names as well. Go give it a try today.

How are you using these types of keywords ar the moment?