15 years of opera, 9+ books, a day job, and a content system. Here's this week's honest breakdown.

The book I'm pushing this week is Think on Your Feet, Land on Your Numbers. It's for sales leaders. The core premise came directly from fifteen years performing with professional opera companies: great ensembles tell one story, and the mechanics of how they do that translate almost exactly to high-performing sales teams.

The specific chapter in rotation is "yes, and." You build on what your scene partner gives you. You don't correct or redirect. Applied to sales calls, it means every person on the account team picks up the baton from the last person who spoke and moves the shared story forward. Teams that do this close at measurably higher rates. Teams that don't break the scene and blame the product.

Current revenue from the book: modest and climbing. Running a full platform push this week.

The content engine is ContentForge, which I built and run as a side product. This morning I put the opera backstory plus the yes-and principle into ContentForge and got platform-specific content for eleven channels. The experiment this week is whether leading with the personal backstory (opera singer turned sales leader) outperforms leading with the business principle. My hypothesis is the personal story wins by a lot, based on what I've seen with engagement across platforms over the past year.

What I'm building toward: turning the book into a workshop product and pricing it for consulting engagements. ContentForge is the distribution engine for everything that precedes the sale.

Running a day job as Global Head of Sales Enablement at Smartsheet while doing all of this. I don't sleep as much as I should. The dogs don't care.

What's working for your content distribution this week?