150,000 impressions later, here's what I learned testing the Twitter Ads.
With barely 100 followers on my Twitter, my posts usually fly under the radar with less than 100 views. Curious about the potential of Twitter ads, I decided to give it a shot, hoping to learn and possibly boost my visibility.
To my surprise, setting up Twitter ads was really easy and user-friendly a big plus for someone not deeply versed in the ad world.
In terms of the figures, I invested €120 and received 150,000 impressions. That's an insanely low cost per impression. The campaign scored around 1,500 clicks, translating to a 2.20% click-through rate, with each click costing me just €0.05. So the cost-effectiveness of Twitter ads for expanding reach was quite interesting in my case!
This was even more interesting knowing that I was targeting startup founders (used lookalike targeting) : since my startup, Quicklisting, submits startups to over 200 directories online. So, it made perfect sense.
But was it worth it?
Well, the clicks looked good, but they didn't really lead to more sales, and I ended up in the red.
Reflecting on the Experience
Getting the same number of views as big Twitter names like Pieter Levels with just €120 was a big surprise. It showed me Twitter ads can really help you get noticed without spending a lot.
Would I Recommend Twitter Ads?
I'm not an ad expert (I build product in no-code so not really the same thing!), but if you're figuring out where to put your ad dollars, especially on a tight budget, Twitter ads might be worth a shot. They're affordable and can broadcast your message far and wide.
To be honest, when I launch new products in a few weeks, I'll definitely consider promoting the launch tweet with Twitter ads.
I'd mix it up : try different ad types, not just the ones for more website visits, and rethink my target audience. Maybe my initial audience pick wasn't spot on... but that's all part of working your marketing strategy!
Your mileage may vary, but we also found that a high percentage of traffic from Twitter ads seemed to be bots. Much higher than from other networks. Very likely why the CPC is so low, because the traffic quality is not good.
yes indeed I was wondering that too, there's some numbers that doesn't make sense
Valuable Insights!
Heads up for all the discussion about potential bots accounting for traffic: https://mashable.com/article/x-twitter-elon-musk-bots-fake-traffic
While I doubt you saw as high a percentage as the superbowl purely because of potential reach of bots and targeted ads. I still suspect it is way higher than other platforms.
the guy who made a similar experiment on Twitter ads is quite in a similar situation... interesting article!
Mathis, your journey with Twitter Ads offers valuable insights into the platform's potential for visibility and engagement, especially for emerging startups. Your detailed analysis of cost-per-impression and click-through rates underscores the importance of not just attracting eyes but driving meaningful action. While the initial sales conversion didn't meet expectations, the lessons learned about audience targeting and ad content relevance are invaluable. As you pivot your strategy, exploring diverse ad formats and refining your target audience could yield more fruitful outcomes. Your experience serves as a practical case study for others navigating the complexities of digital advertising with limited resources. Looking forward to seeing how your next campaigns leverage these insights for better alignment with your business goals.
go easy on chatgpt there
I di Na
This is interesting thanks for sharing. Some feedback - think the same $$ can drive more impressions+clicks on google ads
That's what the numbers are saying! are running Google ads at the moment!
Great post!
Did you see organic growth in your account after launching the campaign? More follower? Maybe boosted impressions after running the ad?
yes it got me a few new followers but nothing worth the price.
But I think if you try the same thing with a bigger account it could be different
Thanks for sharing. I was very hesitant to try Twitter as an advertising platform or not. I'll definitely try it now. The numbers are truly impressive.
Thank you very much !
Hope it works as well for you
Great article about Twitter ads dude! It's fascinating to see how a modest investment can yield significant exposure and engagement, even for those of us who are not deeply entrenched in the advertising world.
The cost-effectiveness you talked about is indeed impressive, showcasing the potential of targeted advertising on social media platforms.
As a ghostwriter that helps agency executives build their online presence and amplify their message, I've seen firsthand the impact of strategic marketing efforts. Twitter ads are something that i've never tried but it seems like you made it seem it offers a valuable avenue for reaching a broader audience and driving some good ass engagement, especially for startups like Quicklisting seeking to make waves in the competitive landscape.
Your reflections on refining target audiences and experimenting with different ad types resonate deeply with the iterative nature of marketing strategy. It's really all about learning, adapting, and refining tactics to optimize outcomes tbh,.
For startups gearing up to launch new products or initiatives, leveraging Twitter ads can be a game-changer, offering a cost-effective way to generate buzz and capture attention.
Hey Mathis, thanks for sharing your experience with twitter ads. I am curious how much data you collected during this process. I come from a marketing analytics background so I am always quite interested.
Personally, there are lots of cases where I see people ineffectively utilize their marketing data. There are generally underlying trends that go unnoticed when looking at the big picture metrics. There is also significant value to be drawn from ads being unsuccessful at increasing conversion, did you draw any conclusions from this?
Let me know if you have any questions!
Thanks for sharing!
I've been experimenting with Twitter Ads too and came to the same conclusion: more clicks, but no sales.
Will be trying out Facebook Ads over the next couple of weeks and see how it works out!
Very nice, be sure to tell us what you'll learn testing it !