1500+ people have taken my free cold emailing masterclass in the last 7 days.

My three biggest takeaways are:

1. Keep your message original. Cold emailing is often overcomplicated by people. Searching over the internet for top performing sales email templates is the first thing they do, and they put their trust in them.

In the world of the internet, once something is online, it's already old. Thousands of people have used those templates, and yours looks like a copy-pasted response.

Spend more time understanding your target personas and "living" in their shoes to create an effective and original outreach message.

🥴 And yes, I'm looking at all those people who still send break-up emails with 3 fictitious scenarios. Time to get over it. Please.

2. Follow this simple structure to your cold emails. I have tested it at least half a million times. Pick a subject line that drives curiosity, but it should be relevant enough to connect to the body of the email. Otherwise, it's just vague and that's not going to lead to positive responses.

Structure your email body in three parts:

a. Context (In the first 1-2 sentences of your email, your email opener, explain why you are writing to this person.)

b. Pitch/Value (Second paragraph - 2 to 4 sentences. Present your pitch or the value you bring to the person concisely.)

c. Ask (Explain clearly what you need from them.)

3. Use common sense. When it comes to cold emailing, there are many ways to succeed. Optimizing for your key success metric is crucial.

For instance, our conversion numbers were average, but we focused on scale to beat the targets, and that is fine if you keep common sense in mind. In other words, you don't want to aggressively contact the person 5 times a week. As a matter of fact, we sent out three cold emails within a two-week period. Do not burn the bridge after one sequence.

Do not stop comparing results from each batch you sent out, and keep repeating what's working. Period.

Very cool. Is there a growth channel that you've found is working well for driving new readers?

Sure. Please do check out at your own convenience. Thanks