- Conduct DNS setup authentication for the domain name;
- Check your email deliverability, inbox placement, postmaster, and other feedback from ESPs;
- Maintain appropriate dedicated IP allocation for inbound email outreach;
- Start building trust with SPF;
- Optimize your inbound opt-in process;
- Keep your email copy free from spam words;
- Write quality content and email copy;
- Avoid purchasing email data lists;
- Tailor emails to your audience’s needs;
- Validate your subscribers’ email addresses before sending any emails;
- Let your subscribers unsubscribe;
- Monitor sender reputation and sender score;
- Use a separate subdomain for email activity;
- Use a recognizable sender name;
- Warm-up your email address, IP, and domain;
- Send on a regular basis;
- Use all-in-one email deliverability monitoring platform.
Happy to assist if you have question about any of listed above.
You can find full article here:
https://folderly.com/blog/email-deliverability/improve-inbound-email-deliverability-with-this-checklist