17k Signups in one year just uploading TikTok videos 🤯

Hello Founders!

I want to share with you guys this Marketing experience. I started about a year ago with my MVP just having a simple functionality of uploading images and PDFs to show them in a QR code/link. So I made an Instagram Reel which I saved and uploaded to several social media platforms, then I went to sleep. To my surprise, the video went a little viral on TikTok with 35k views right the next morning! This gave me what I needed to start getting one signup a day and feedback from real users. The next step was quite obvious. I focused on making more TikToks in the following months. After a year, my TikTok account has 37k followers and my webpage has more than 17k signups.

What was the secret?

I think there is no single rule which makes you go viral, but after analyzing other SaaS TikTok accounts and my video's style I found these advantages:

1. Keep your videos as short as possible.
   You don't need to specify all the steps to get your SaaS result or tell a big story. Just say what is the most important and show functional use cases.

2. Follow trends.
   Once you are on track with TikTok, you need to watch some videos on the "For You" section to understand and mimic trending dancing videos or just comedy dialogs related to your project.

3. Find your style.
   If you post a video that gets more views than usual, try to follow the same pattern to make your upcoming videos. Maybe different examples recording with the same frames and video length.

If all your videos follow the same topic, you just have to stay consistent until one video goes viral.

Hope you find this helpful!

If you want to see my SaaS follow here: https://www.indiehackers.com/product/marea-alcalina
TikTok account: https://www.tiktok.com/@mareaalcalina