2
5 Comments

18 Tips to Improve Email Open Rate in 2021

1.Personalised Subject Lines
2.Short emails get better reach
3.Choose a Subject line that triggers curiosity
4.Use an appropriate tone on your emails
5.Send emails from a person, not a bot
6.Get permission
7.Take care of the words in your subject line can trigger SPAM filters
8.Email marketing automation is inexpensive
9.Address the Prospects by First Names
10.Add a Video to Raise Interest
11.Ask Contacts to Add You to the Address Book
12.Make it Easy for Readers to Unsubscribe
13.Mobile-friendly emails are a MUST
14.Segement your Audience
15.Write relevant content to the audience’s interests
16.Responsive design is important for emails
18.Monitor your email bounces

on December 18, 2020
  1. 1

    @Jane_Andrade I have been trying email marketing for my product, app.ruttl.com. The open rate on my mails seems good but the conversion on CTA seems low. Can you suggest any tips to improve it?

    P.S The mails are text only, no design.

    1. 1

      Hey, These are some tips to increase email conversion

      1. Provide values
      2. Make sure your landing page is relevant
      3. Check responsive design of your website
      4. Keep the sign up steps easy & quick
      5. Finally, Create a sense of urgency
      1. 1

        Thanks a lot for these! Will implement it and see how things go.

  2. 1

    I guess it depends on your goals but we were really only doing email marketing to try and nurture prospects with the intent of converting them into customers. If you're in the US, #12 (unsubscribe) is a requirement of the CAN-SPAM act.

    1. 1

      Yes you are right! To maximize ROI we could ask never-gonna-buy readers to leave. Because not all readers are ideal customers for our business