$180,000 ARR in 1st year. Roast my homepage!

Consistency and feel. The design doesn’t reflect your bold claim. Your USP sounds like you’ve built sophisticated AI-driven software (I imagine that should have cost you a lot), but your design tells a different story.

• The green logo is on a blue background. Just a white letter without the background would be much better.
• The blue text color on the blue background. It can work, but the blue text has too much saturation. Better ask yourself, what was the goal here? To emphasize or deemphasize this part of the headline? Currently, it is deemphasized, but there are much more visually appealing ways to do so. Here is an example from Clickfunnels using a different font.
• The CTA button has a thin white text on bright orange, which makes the contrast too low (2.0) and hard to read. Switch white text to #07234B for better readability.
• Green, orange, different blues and purple colors are all in one section. Make another video thumbnail without purple that doesn’t clash with your orange and blue brand colors.
• And a lot of other smaller details and inconsistencies in the design. But details matter because…

All of the above create an amateurish design feel.

So the copy tells me “sophisticated software engineers”. But design says, “we didn’t have money to hire a designer.”

And it doesn’t build trust in the company or the product.

Calculator. I love the calculator idea. I did something similar for my own landing page. However, you could make it look way more interesting to capture visitors’ attention. Right now, it looks like a table or a spreadsheet. The hierarchy is flat. Think about which part is the most important. What do you want visitors to see first?

Probably this:

Each Year, Nuro Saves You $9,805.00

Here is the example of my calculator.

No product screenshots. For SaaS products, this became a standard. Users want and expect to see how your software looks and feels. Maybe it’s in a video, but 90% of visitors won’t watch a video, so you shouldn’t use a video as a substitute.

I would consider it moving down the page because the Unbounce study found that videos in SaaS pages even decrease conversions. I think that’s not because having a video is bad in itself, but because most visitors don’t watch a video, so it’s a wasted space that otherwise can be used to answer a question like “Do I want it?”

I like how Wave did it. Video is still high up the page but not in the hero, and even if I don’t watch a video, the landing page answers my every question.

Sign-up funnel. The get access page looks and feels like you’re selling an info product, not a SaaS. There is no free trial or even monthly subscription to try out. Even the language is the same as an info product.

The reason this is bad, first, is that you’re not selling an info product so this is simply not expected. Users would expect either a sign-up for a free trial or to see the tiers of subscription plans. So this creates confusion. And the rule is: if we confuse, we lose.

Secondly, the info products space is notorious for overpromising and underdelivering, so you definitely don’t want to plant these associations in the minds of your visitors.

Seems like you have a good product, so despite all of the above flaws, some visitors convert, and you’re probably great at sales. But imagine what you could do if your context (design) would work for you instead of sabotaging you.

The pitch in the over the fold area is very clear. I get the idea what the product does and the pitch is very strong. These are some bold words to back up, and I'm glad there is a video right there to show me your product can do what you claim.

Before going to the video, I must say that I'm not entirely loving the color scheme. The light green logo and the yellow on a blue background, and especially the blue text on the blue background don't seem very pleasant to me visually. They are not bad, but with some fine tuning, I think the colors could be better.

While I like the fact you have a video on your page to pitch your product, I'm now at around the one minute mark where you say how hard it is to keep people watching and how you need animations and transitions etc. Which is true, around this time, I'm running a bit low with my patience. I wanted to see the product already. This intro seems a bit too long.

In one of the processing screens, I find it a bit odd how the progress bar moves forward and backward. In typical UX design, the idea of a progress bar is to move forward unless there is a problem.

Instead of the intro that seemed a bit too long, I would have wanted to see a bit more about the product. For example, I don't personally think those text effects the app added to the video to be very pleasing to watch, so would I be able to easily change them within the app?

Towards the end of the landing page, I feel like you didn't answer my number one question: How much is this?

After clicking the "get access now" button I finally see the price. But I feel like the layout of the website gets rather cheap looking in this second page. There are just a lot issues relating to the layout and typography. And parts of the content is in French, which seems a bit odd, too.

I think I like the product and I like how you put yourself forward introducing the product, but I think the landing page and the second page especially could use quite a bit of polishing work.

Howdy @Nuro

I have a good review coming your way that I think you will like

A couple of questions:

1. Through what channels do you make sales?
2. What percent of paying customers come through the website?
3. What is the current conversion rate of this webpage?
4. Is there a free tier or trial period?

Overall the product info is delivered clearly. Two things I'd like to mention: First, there are too many words on your landing page, which makes it a little bit hard to grasp the very essentials of your product. Second, the design looks a little bit amateur, maybe it's better to use fewer colors, and pay more attention to design details.

Hey, I can help. Firstly your website is lacking a sense of identity. Maybe focus on the branding of your company, because right now its all over the place. Secondly the assets and images you've used are all different types and styles and this is key to add recognisablity to your company. You also need to rework the form section because there's just too much going on there. Its all essentially branding and UX changes.
My new design agency is building its portfolio and we'd love to be part of this. Mail me at [email protected]

Happy to, if you need a good roasting you can check out roastd.io 🔥