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185 unique link clicks and 46 landing page views? What gives Facebook? SOS

How in the world does this make sense? I get that there might be some drop off but that seems massive. Any ideas?

Relevant details:

  • Budget: $200
  • Length: 4 days
  • CTR: Was very low .28%
  • Cost Per Link Click: 1.5ish
  • Campaign objective: LP Views
on September 8, 2021