19% engagement rate on twitter, 131 likes, 37 retweets and still going strong. Yay!
Just feel like celebrating this success. I posted a tweet thread (12 tweets) with my thoughts on how the tech stack of the future will have a lot less custom code
The tweet has done well over the past 2 days. ~17,000 organic impressions, 3,133 engagements (18.5% engagement), 131 likes, 37 retweets, 40 new followers & 9 comments.
Given that I only had 138 followers when I tweeted it out, I am really impressed by Twitter's ability to spread a thought with zero ad spend.
Since the engagement rate is still quite high (and hasn't dipped), I am hoping the story is still playing out. I have captured a lot of screenshots of my tweet's stats at different points in time. Will post some learnings next week.
Inspiring stuff! I started researching my own space and planned to share a market map as well. This is a good dose of motivation :D
Best of luck. Look forward to it!
Congrats! Impressive!
Thanks!
That's super impressive!
Did you have to do anything else besides having the great and useful content to get the tweet to do that well?
Given that I was referencing so many companies, I had a legitimate reason to contact and @ them. I first DMed them to ask permission to use their logo, then informed the ones who responded that I had posted the tweet. Those I could not DM, I emailed.
Having said that, a lot of them took a while to "like". Most of them did not retweet. So I am not sure how much that helped. I think most of the credit goes to Twitter for finding the right audience and showing the tweet to them.
Hey @navpar Congrats! It's very inspiring.
I've been thinking of doing a map on my field as well: remote workshops and brainstorming tools, but I'm facing two issues:
it's basically mapping my competitors as I'm a SAAS myself. Isn't it risking some publicity for them plus taking a seat that is not really mine (can be biased of course),
if you map by feature, some tools have a lot of features and can fit in many places. So maybe mapping wouldn't be the best format I guess but rather the traditional board with checks...
Would love to know what you think!
Glad you liked it, Sophia.
As for your question, I am not a product owner. For me, this graphic was just a way to express what has been in my head for a while. So, I did not really face the dilemma that you are struggling with.
But with my entrepreneur hat on, I think comparision posts, graphics, etc are always helpful. Most people are researching options anyway. If you help them, they will remember you. So my suggestion would be to go for it.
Having said that, if your graphic relegates you to a small corner while your competitor logos dominate, then that is not a good idea :) So think about the unique value you bring to the table, and build your comparison post accordingly. If you are competing on features or pricing, then a board with checks is helpful. If you are competing on breadth of solutions (Miro might be an example in your field?), then maybe a map is better.
Hope that helps. Best of luck!
EDIT: I should clarify. My product (buildastack.com) is about helping people choose the right software. So this tweet helps that goal. What I meant was that I do not compete with any company mentioned in my tweet.
Thanks Navin for this valuable feedback. it totally makes sense.
I've been thinking about it because of course, I acquired a lot of knowledge on my market and often give advice in one-on-one meetings on what software to use for remote workshops, even if I end up recommending my competitor. I've been skeptical about this strategy. As it totally makes sense for your business to do it, it still feels kinda weird when you're on the solution side. Although Hugo did it rather well on this blog post : https://www.hugo.team/compare/notetaking
Liked the Hugo article. And best of luck with your comparison post
That's really cool Navin, nice thread as well. I personally prefer to "own" code, but it's certainly inevitable trend!
Code certainly has its place. There is no two ways about it.
However, I see this trend as a natural progression. All this time, we have been making the coder's life easy (better programming language, make reuse of code easier, etc).
Now, instead of libraries, we have full-fledged functionality + API. Or Visual Coding tools that hide the coding complexity behind a "drag & drop".
Great Threads!
Thanks!
Love this @navpar. Keep up the great work.
Thank you!
Your infographic is incredible! Haven't seen the connections displayed like that before. Really well done!
Thank you! I spent quite a bit of time on it. So it feels nice to be appreciated.
Nice, congrats!
Thanks!