**Help me with my pricing.**

Hey Gregor, congrats on launching this! I have a few thoughts:

1. Your cheap pricing structure makes it seem like you're targeting startups. But I don't think many startups care enough about this problem to pay for it.
2. What you need to target is a highly competitive industry where competitor trends can make or break businesses (i.e. Amazon sellers, B2C e-commerce companies who sell trendy products on Instagram, growth agencies, etc.). This will require some research/cold outreach/etc. but can be very profitable.
3. Develop features specifically for the industry from Step #2. Having a niche will allow you to position yourself as the "go-to" solution for that industry. This helps create word-of-mouth, gain organic traffic, and lets you charge a higher price.
4. Raise your prices! $19/month is nothing to a real business, and potential customers will wonder, "Why is it so cheap? It must be bad." Many competitor analysis tools use that "Request a demo" button which means they're charging thousands of dollars per year. Once you've found a set of features that your users want, don't be afraid to charge more.
5. After you've done #1 through #4, experiment with tiered pricing. Instead of "free" and "paid", use a model more like this.

Just my two cents.

Point of reference, last weeks Startups for the Rest of Us, had a question related to converting customers from Freemium to Paid subscribers. One of the interesting points they brought up is that sites that run a Freemium modal have a conversion rate of about 1-2%.

So pricing may not be too high and there are certainly those out there who would argue that your price is probably too low.

I think using a Freemium modal really only works for well funded companies that can sustain a long period of burn to get hyper-growth and not necessarily for bootstrapped or self-funded companies.

Just curious, do you analyze the top business results from Google both from mobile and desktop perspective?

I would think that brick and mortar stores and shops would be more interested in this perspective as most people use google to get business recommendations in a location

I don’t think pricing is an issue. I think you need to try and better understand your target users’ persona and their goals better. Are you solving the right problems?
e.g. “how do I understand what content drives engagement for audience x”

Take a look at Brandwatch, Sprout, Talkwalker - their approach for competitor analysis is quite different based on the metrics they have chosen. Another observation is that many products are geared towards helping customers to be more effective in their social strategy (e.g. your customers just want to be awesome, they don't want to obsess about their competitors unless it's actionable). This subtle nuance means it’s important to get insightful data that is actionable.

https://www.talkwalker.com/blog/conduct-competitor-analysis

https://keyhole.co/blog/list-of-the-top-25-social-media-analytics-tools/
https://www.brandwatch.com/blog/marketing-the-complete-guide-to-online-competitor-analysis/
https://buffer.com/library/social-media-analytics-tools#paid-social-media-analytics
https://sproutsocial.com/insights/social-media-analytics-tools/

I know it's tough to look at these mature products with tons of features, but try to speak with some of your target customers and understand maybe 1-2 core problems or areas to focus on. I'm not a social media expert (so not your customer) but I did not perceive clear value proposition from the landing page that would lead to an actionable outcome. Have you gotten any direct feedback from customers that use competing products?

I would start at $29 mo. Keep talking to customers, five a day and learn from them.

Disclaimer: I didn't try to use Observely (I don't have a use-case).

$19/mo is not high if you get value for it. If it helps to solve even a small problem, it worth this price. Unless, you know of a free equivalent of same or better quality.