$1K MRR, 1700 users, 5 months solo — and the math just told me to pivot to B2B

The churn you're seeing isn't a product problem — it's structural. Visa prep is a point-in-time need. Once the interview is done, the job is done. No retention mechanic fixes that.
The real question is: what's your LTV ceiling in B2C? Because whatever you can charge one student caps what you can spend to acquire them. And with one-time payments, that ceiling is low.
The B2B pivot makes sense, but I'd think carefully about who the real buyer is. Schools and agencies aren't just distribution — they're recurring revenue with compounding CAC efficiency. One agency that sends you 50 students a month is worth more than 600 individual students.
If I were you, I'd focus the next 90 days entirely on closing 3-5 agencies, not schools. Agencies have the urgency (peak season), the volume, and the budget. Schools move slow.
What's your current outreach approach for the B2B side?

The counselor-hours ceiling is such a clean B2B angle — that's the kind of real operational pain that gets agencies to book demos, rather than a generic 'AI improves outcomes' pitch. One thing worth adding to your ICP list: the big study-abroad consultancy chains (Leverage Edu, iDreamCareer) are harder to close but buy more seats at once, while smaller independent counselors may say yes faster but are often budget-constrained. On what actually moves the needle in B2C-to-B2B pivots: getting one reference customer willing to share results tends to unlock the next 10 faster than cold outreach alone — worth checking if any of your 45 paying students have a parent or contact at an agency. And the September 2025 waiver elimination is honestly your best sales hook; lean hard into that urgency because it's real and time-sensitive for any agency that hasn't solved this problem yet.

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The B2C math you've laid out is really clear, and the B2B pivot logic follows directly from it. Event-based products always have this ceiling — great conversion, no expansion revenue.

On what actually moves the needle for B2C-to-B2B pivots: the fastest thing I've seen work is finding one champion inside the organization who already feels the pain manually. In your case that's the counselor who's doing 30+ mock interviews a week by hand in peak season. Get to that specific person, not the procurement decision-maker. They'll pull the deal upward.

Also worth noting: your 5% free-to-paid conversion rate at this stage is legitimately strong. That's a real signal the product works, not just a consolation prize before pivoting.

This is a much stronger target than it first looks. Permito already has proof that the B2C product works: 1,700 users, 5% free-to-paid, and real interview practice behavior. The issue is not product value. It is that the current market motion is capped by one-time exam urgency.

The B2B pivot makes sense because agencies and edtechs feel the pain repeatedly every season. They are not buying “AI visa interview practice” as a toy; they are buying counselor-hour leverage, repeatable mock interview capacity, dashboards, and consistency across many students.

The naming layer matters more now because Permito worked fine as a student-facing visa prep brand, but the B2B buyer is different. Schools and study-abroad agencies need something that feels trusted, polished, and education-health-care adjacent. If this becomes a serious interview readiness platform for institutions, Lyriso.com would carry the product with more credibility than a narrow .ai visa-prep name.