excited and enthused we launched WellyBox 1st Google ads campaign.
$50 per day
4.5 days running and stoped
5 conversions (new users - trial period)
set up your tracking pixel right!
1st of all, our tracking pixel was not working. We know about the conversion due to our inside system, so for Google, we have no conversions.
Improve your Quality Score (QS)!
After 4 days our QS was 1/10 in every parameter and keyword. How? we asked Google. This is what Alexander from Google told us:
Target only 1 country per campaign (We were targeting most English speakers countries - US,UK,AU,CA etc.)
Add negative keywords.
add more ads (we had only 2).
make responsive ads.
So now we are optimizing the campaign while fixing the tracking pixel.
We paid $41.5 per user, which is way more than we want to pay - we are basically losing money right now. BUT, it's gonna change soon!..... hopefully:)
To be continued...