Hey Indie Hackers 👋,
So my last post was "9,000 Subscribers in 9 months".
That was while we were #1 on Product Hunt.
We just published one article that generated +2,167 new subs…
…in just 2 days 😱:
In fact, we've been averaging 60-130 active users non-stop for 2+ days.
Most of it is pure word-of-mouth:
We also saw some familiar faces in our Slack's #new-subs channel
(oh—hi there @csallen✌):
…and even some legendary tech CEOs:
Now, you're probably wondering…
"Wait… what kind of article was that?"
Well, here's the link:
The key was the content strategy.
I won't lie: it requires a lot of work.
But it can be replicated in any niche.
So we thought we'd share the tactic with the IH community.🎉
The technique is called "R.L.L." (Really Long List).
It was invented by Brian Dean from Backlinko.
He describes the RLL technique in detail in his latest course.
I'll give you a quick overview in 6 steps:
- 🕵 Research
- ✨ Quality
- 🧠 Value
- 🏡 Structure
- 📝 Create
- 📬 Convert
Let's dive right in.
PS: We'll use the comments at the end as a Q&A for the IH community.
The topic "Cognitive Biases That Affect Your UX" wasn't an accident.
We did a ton of user research (surveys, emails) to find that topic.
What's the #1 thing you'd improve in our content?
The most popular answer from our community was:
"I want a list of the psychological tips you mention in your case studies 🔗":
You just have to find the equivalent for your niche.
But please: don't just try to guess.
(We show you how at tip #1 in our last IH post "9k subs in 9 months".)
There are BILLIONS of "5 Ways To _" list-posts out on the web.
But very few "100+ Tactics For _" high-quality articles.
Especially ones with clear benefits for a specific niche.
That's the power of the RLL.
Here are some examples for different IH niches to help you brainstorm:
Focus on providing examples, tips, and checklists that people can use.
Writing one HUGE LIST is extremely hard.
But creating one list ITEM is easy.
We organized them in Notion.
Write 1 card at a time.
(Fresh Start Effect 🔗)
Our research showed that our community CRAVED biases cheat sheets.
Content upgrades tap into the concept of curiosity gaps 🔗 .
That alone attracted thousands of emails.
We used some other advanced content tactics for our RLL.
But honestly the 3 most important things are:
(I recommend Brian Dean's course if you want a content home run).
We worked very hard, but this IS replicable for your audience.
I'm curious… would you give this tactic a try?
If you need help to get started with your RLL
just leave a comment below with:
…so that we can help you brainstorm on your RLL ideas! 👇