2–3 daily users after launch: product problem or distribution problem?
I recently launched Bulk Unsubscriber for Gmail, a Chrome extension that adds bulk unsubscribe, block, and delete actions to Gmail’s subscriptions page.
It has been live for 2–3 weeks. I’ve done a little promotion on Product Hunt and Reddit, but it still only gets around 2–3 daily users.
Since this is naturally a low-frequency cleanup tool, I’m unsure whether DAU is the right metric.
Is the product too narrow, or do I simply need more targeted distribution? For those who have launched browser extensions, how did you find your first 100 users?
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1The low DAU may be normal for this use case. Do users who install it actually complete a cleanup and return when they need it again, or are installs failing to become meaningful first-time use?10 hours ago Reply
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1Thanks Aryan, that makes sense. I checked, only 47 installs in the last 30 days, so not many people are finding it yet. But of the ones who try it, a good chunk do finish a cleanup. I’m guessing it’s more of a reach problem than a “nobody wants this” problem. Any ideas for where a beginner like me should promote a small Chrome extension?3 minutes ago Reply
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