2,690 search impressions in 28 days — and still on page six

Five weeks in, CardMasters went from 20 indexed pages to 210, and from zero to 2,690 Search Console impressions in the last 28 days. 10 clicks. Average position 57. Posting the numbers because most "SEO is working" posts skip the part where you are still on page six.

What moved it: 426 pages generated from one 79-card catalogue, each answering a single query shape — category shortlists, issuer hubs, bank x spending-category rankings, merchant pages, salary bands, head-to-head comparisons. Every figure is computed, not copied: each card's earn rate runs through its own monthly cap, exclusions and surcharges before it is published, so "best card for groceries" is a rupee number per Rs 10,000 spent. And a hard rule that a page with fewer than three qualifying cards does not get published at all — fuel has one paying card, so there is no fuel page.

What is not working: position 57 means almost nobody sees any of it, and 231 pages sit in Discovered or Crawled - currently not indexed. Coverage is not authority. On a five-week-old domain that is Google saying "I see them, I am not convinced."

Next: per-family sitemaps so Search Console shows which page family is being refused, then citations instead of more pages. Numbers and schema setup happy to share: https://www.cardmasters.in