I've been posting my Bannerbear milestones to the IH product page and so far it's been mostly positive news, especially recently hitting $1000 MRR:
Just days after I reached that milestone however, I experienced my first churn. And not just one customer, but two!
I'm in the process of finding out why and getting some feedback, also I'll probably add a little feedback form after the cancelation step so users can offer feedback directly after they cancel.
I know that churn is a fact of doing business in the SaaS world. It's going to happen. You just need to ensure your growth rate is that much higher than your churn rate... I know all the ways to rationalise this to soften the blow... but it still sucks.
It triggers an interesting cocktail of emotions. I think since as an indiehacker your life is so intertwined with your business, it feels much more like a personal rejection than it should. It almost feels like you've just been dumped by your girlfriend / boyfriend! You start thinking... why am I not good enough? Can I get them back?! Will I ever find love again???
Ok I'm going to stop being melodramatic. I just want to try and paint a balanced picture - although I've been making progress with my product, there are inevitably stumbling blocks along the way and you just have to deal with it and move forward!