2 email workflows: 82% vs 37% open rate. Why?
Hi, I am analyzing my lead funnel and can't figure out why has the second workflow email much lower open rate.
The overall campaign looks like this:
- People open my web https://web3.coach
- Subscribe to my newsletter in exchange for a free eBook (this explains the high open rate, bc they do it right away when the interest is high)
- 20h later I send the second email (img below). It's an extension to the eBook. An interactive UI tutorial but much less people open it and click it. Afterwards the idea behind this tutorial is to get free blockchain tokens for sharing the tutorial on Twitter (their new account) but maybe 1% of devs do it.
Interactive tutorial link from second email: https://web3.coach/blockchain/backend-tutorial
Maybe I am asking too much from the new users and too soon?
WDYT I do wrong in the 3rd step? Or how should I increase the open rate + execution rate?
This comment was deleted 5 years ago
I see what you mean, an email address that u check only very irregularly?
This comment was deleted 5 years ago
Oh that's sneaky. I see. Will check if there is a tool to filter out tmp addresses from Mailchimp :)
This comment was deleted 5 years ago
Thanks!