#2 on Product hunt, everything done, everything learned

We ended up with #2 on product hunt today. A great joy for us.

Thought I'd share the exact tactics we used (PS we've launched more than 9 (11) products, a few at #1, #2 and #3 and 2 that screwed up hard LOL)

So this formula or process is pretty repeatable and I'm sure anyone who implements it can get similar results, (conditions apply)

1. Have a product hunty type product. I've seen too many incredible businesses (now $1M ARR businesses) that have ended #4 or #5, clearly top 5 on PH doesn't matter

2. Even if you don't have one, make a spin on it - we launched the ultimate startup checklist, 3 weeks before an actual product launch - got some emails through that ( ~300 emails)

3. First 45 minutes matter a lot, get your product out of the /newest and onto the main page. We've tested enough to know direct links or asking people to go to /newest - find you and upvote , doesn't matter

4. Have friends and people you know create accounts 1 week before, so it doesn't look like a fresh new account. Also accounts with more "karma" hold more weight

5. You don't need a famous hunter

6. Do what you can to get the app to the top 4 before the US Wakes up, i.e that's 1AM in Aus

7. Make sure people upvote AND comment, also comments from existing customers who're using the product are VERY valuable. It encourages others to try it out

8. Make sure people click on the "smiley" on the top, this leaves good ratings and boosts up your SEO

9. Write a detailed comment about why you built the product, the goal, who its for and why you

10. Write a blog post to share some unique insights about your product

11. Share it on dedicated slack groups in your niche, and at the end of it mention you've launched on PH (give and take) so it's not spam

12. Rinse repeat across any newsletter, Reddit, LinkedIn, growth hackers, hacker news & Indie hackers as well

13. Make sure you have a giphy for your image and a YT video explaining your product

14. Offer a PH exclusive deal for higher conversions

15. Respond to every comment

16. Share your journey throughout the day on twitter and social media to keep the engine going and get people excited! (Helps ALOT)

Stats

• Users acquired up 80%
• Conversions at 5%
• Threads created up 140%
• Minutes of videos recorded up 260%

Hope this helps!