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10 Comments

2 Votes on Product Hunt → 2,000+ Users in 3 Weeks Anyway 😌

This little idea started as a tiny experiment… and honestly, I wasn’t sure anyone would care.
I had no idea it would quietly grow into something used by thousands.

Sometimes it still feels like I’m peeking over my own shoulder 👀, hoping it all makes sense.

I did launch it.
On Indie Hackers.
And on Product Hunt.

Product Hunt got… 2 votes (read: nothing 😆), so no spike, no magic — just quiet.

A few weeks ago, this project had barely 20 users.
Today, it’s 2,000+.

And most of that growth didn’t come from launches.
It came from what happened after people installed it.

I’m building a small Chrome extension — a screen recorder I made mostly for myself (Showesome).
Nothing flashy. No AI buzzwords. Just something that had to feel right to use.
Honestly, I worried no one would even care. Every little message, or even a tiny sign of interest, felt like a hug from the universe. 💛

Here’s what actually made it grow:

✦ First: I Obsessed Over the First Few Minutes

If anything felt confusing or awkward while using it myself, that was on me.
Every unclear label, shortcut, or “why is this here?” moment got fixed as I iterated.
Even the tiniest friction felt like a personal challenge to solve.
I spent hours refining small details, testing different flows, and iterating again and again — sometimes muttering to myself like a mad scientist.

Onboarding isn’t a checklist. It’s whether someone feels confident using your product.

♥ Next: I Paid Attention to Every Signal

Even the few messages I received, or small signs I noticed while testing, were louder than any launch metrics.
Each hiccup reminded me this was still my baby project 🍼 — I couldn’t leave it broken.
Sometimes a small improvement would make me grin — a tiny sign that it was finally feeling right.

🍭 Then: Becoming a Button-Color Perfectionist

No big features. No hype.
Just tiny improvements: shortcuts, wording tweaks, UX fixes.
The boring stuff nobody tweets about — but everyone feels.
Some nights I stayed up tweaking a word or a button color, thinking: does this feel right?
Other nights I whispered to my laptop: please be good enough…

Often, the tiniest tweaks nobody tweets about ended up making the biggest difference.

💫 Finally: I Focused on Creating Moments That Made People Come Back

At some point, users started returning without reminders.
Then it compounded.
Word of mouth and Chrome Web Store discovery did the rest. 🌱
Every time someone came back, I felt a little spark of joy — like my baby project had grown a tiny pair of wings. 🪽

The extension didn’t go viral.
It just quietly stopped giving people reasons to leave — and that… that felt amazing. 😌

If you’re stuck at 10–50 users, this phase matters more than it feels.
Sometimes the difference between 20 users and 2,000 is just fixing one small annoying thing you’ve been ignoring.

Growth isn’t always loud. Sometimes it’s the quiet moments — the little “aha” moments — that stick. ✧

And sometimes, those quiet moments are exactly the reason you started building in the first place. ❤︎

posted to Icon for group Growth
Growth
on December 20, 2025
  1. 1

    This is honestly refreshing. Tiny UX wins compound way more than big launches.

  2. 1

    Love this quiet-growth story, Alma; reminds me of my own alpha grind with BOS+HUB idea I am launching. Obsessing over those first-minute tweaks turned my clunky UX into something testers actually stuck with.

    What's one fix that surprised you with the biggest impact? Hit me with some pro tip, please, just getting started on indie hackers.

  3. 2

    Woah, really gave me a hope for my new launch. And corrected my perspective, i was looking forward to the first week of lauch itself . I have to wait and keep on improving with the feedback i will receive.

    1. 1

      Exactly! 😌 Votes and the first week are fun, but real growth comes from polishing your product after people start using it. Patience pays off! 💛

  4. 2

    Love this perspective. The first-time experience often matters more than any launch spike — small details compound over time.

    1. 1

      Thanks! 💛 Absolutely — those first-time experiences and tiny details really do stick with people.

  5. 2

    This is such a wholesome journey — so glad it’s getting the users it deserves! 💛 What do you think was the single change that made the biggest difference?

    1. 1

      Thanks a lot! 😌 Honestly, I didn’t do anything fancy — just focused on small tweaks and making sure it felt right for users.

  6. 1

    love the "quiet growth" mindset. had similar experience - PH barely moved the needle but finding the right reddit threads and just being helpful there brought way more real users.
    the polish part you mentioned is so true tho. people notice when something just works.
    for anyone doing reddit outreach - search Wappkit Reddit on google, helps find threads without wasting hours scrolling

    1. 1

      Thanks so much! 🙂 I completely get it — it’s amazing how engaging in the right small communities can bring real users, while big launch platforms sometimes barely make a dent. I’ve found that focusing on making things work smoothly often gets noticed more than any flashy promotion.

      Also, really appreciate the Wappkit Reddit tip — that’ll save a lot of time digging through threads!

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