20 advice for startups: how to launch on producthunt

The launch on Product Hunt has become a must-have reference point for every young project. Of the 100-200 products that are announced daily, only five get to the top, the rest fail. Very often behind such failures are great ideas worthy of a top. What affects success and how to increase the possibility of getting into the top, we will discuss in next 20 points.
In case, our team also want to take a part of Producthunt,so you can support us on our website.

In the start you need to do the main points:

You do not have to be an author and a hunter. It is better to choose a hunter from the top 500 separately from this list (https://500hunters.com/).
It is important to find all English-speaking groups in the FB that are directly or indirectly related to your product / service (for example, Saas growth hacks.
Create an introductory word as concise and memorable as possible, but taking into account the features of the product, discount or promotional code for community members.
Also prepare answers to the questions: how do you different from competitors, what killer features do you have, what makes you unique, and so on.
Talk about cooperation with bloggers and related services that are not your competitors, so that you can post in your social networks. But be prepared that everything may go wrong.
You should initially choose the person responsible for managing the whole process, since you can’t immediately use everything, you can be banned due to an anomalous surge in traffic.
You should prepare an article about the service / product and the case of the client who uses your service in advance. With the appeal and interest of the media to you, this will speed up the work and publication of the article.

When you ready to start :

Launch your product on the platform on Monday or Tuesday, but no later. Since the media will not have time to prepare launch information and insert it into their content plan.
Attach to your site the tag ' we are on producthunt ' that visitors saw and voted for you.
In the first 2 hours, take the lead and go straight to the Popular tab
(Newest / popular - only 2 tabs).
In this case , can help you: attracting chats in which people will support, vote and leave comments; further, producthunt will support you for 20-30 minutes if you do not have any votes on your place.
It is worth paying attention to the technical part so that nothing hangs and does not break. The traffic on your resource will increase sharply, by about 2-5 thousand people in 2 days.
All 2 days around the clock you need to be active in the chat, as people will write and ask a lot of questions. It will be a great test for the team and a test for unity and support of each other.
Important that the founder or one of the managers respond in the Producthunt very quickly (5-7 minutes) since constant activity keeps the attention and loyalty of the audience.
Feel free to ask outside help or ask questions in the comments: what’s wrong, what you don’t like or what can be improved - the community will understand that you are not a hired manager, but the founder and will support you.
Stock up on coffee since the Producthunt day starts at 00:01 PST and lasts 24 hours, but the most important thing is to continue to work actively on the second day of voting. In fact, you will have 35-40 hours without sleep.
At the end of the day at 23:30 PST, re-publish post in your social networks - this will give a chance in the last minutes to snatch the championship or some place.
Unlucky if major players such as Google, Netflix, Yahoo, etc., come out on your day - they may have the first place, but here you can act in accordance with the situation, showing that you are working with Google and etc. Attracting the audience to your project.

When you finish this challenge :

In 4-5 days after the release, it is advisable that you make an article about how you went to the Producthunt and what you have achieved (if you publishing it on the social network, indicate the tags with producthunt) - this will add additional traffic.

NEVER DO THIS:

Never run ads - they will be banned and you will never be able to access the platform again with this domain.
Do not start the newsletter for subscribers asking to vote or leave a comment. (read in terms and conditions what is possible and what is not)

That’s all! You are ready for success and will do everything in your power. Be prepared for unforeseen situations and be flexible in case of failures.
Producthunt is a good opportunity for your project, do not miss it.