20 people have joined the waiting list - here's how

20 people have joined the waiting list for askInput [show image of subscribers]

Ok, I know it’s not a huge number but this is where it starts, right?

I’m going to explain how we’ve reached these people but to remind you, our new tech brand is designed to help writers, marketers, and businesses get their client's thoughts in seconds.

First, comes the message - we’ve focused on 4 types of messaging:

1. Creating top-of-the-funnel content that speaks directly to our user's problems (long calls, inefficient emails, etc)

2. Speaking to specific use cases like interviewing clients for content and getting feedback and showing that there’s potentially a new easier way

3. Referring to a bigger meaning like sustainability and demonstrating that our solution could potentially lead to more efficient communication. This area will become a bigger focus as we collect data and prove our hypothesis

4. Directly announcing that I’m launching a new business. Business owners and entrepreneurs are ideal customers for us so this just plainly speaks to their interest.

With a compelling message, it’s time to get it out there - I’ve kept it simple for now.

I’m focusing on channels where I have an existing audience that will find our solution super useful - currently that’s LinkedIn, Instagram, and Twitter.

Now that we’re on 20 subscribers, the goal is to reach 50 by the end of March. Having 50-100 subscribers for our beta launch will help to get valuable feedback and optimise the solution further.

Hoping to share the journey so if there's anything you want me to cover please shout!