Landing Page Feedback June 29, 2020

20 Quick Tips learned from a lot of A/B testing! And giving some more in the comments.

Gonzalo Mordecki @gonzamordecki14

Hey guys!

We are getting a good amount of landings doing A/B testing with our tool

If you leave your landing in the comment, I will give a personalized quick tip :)

I've made a small list for you to get some valueable tips :)

  1. Having contrast on your call to action increases conversions.
    -- We had a case of a 40% increase in a call to action from purple to orange.

  2. Generic and boring CTA's like "Sign Up" won't get you the best conversion rate. Try "Sign Up, It's Free".
    -- We increased conversions 20% with 95% confidence with that little tweak. 📈

  3. According to, 80% of your visitors will only read your headline. Make sure it's perfect it converts!.

  4. Don't just ask your user to just plain old "subscribe here", prompt them to "become an insider". Don't be generic. 👑

  5. Don't go crazy talking about your features on your landing page, focus on the benefits those features can provide.

  6. Test colors on your Call To Action: Red for urgency, Green to imply "Go!", and orange to empower the user.

  7. The best copy's come from the best insights. Learn about your customer.

  8. Red on call to actions creates an emotion of urgency (great for limited-time sales and discounts).

  9. Color Psychology: Black is expensive, luxurious and for the wealthy. As it turns out, black sedans are more luxurious than blue sedans only for their color.

  10. Always have a clear unique selling proposition. Think about what makes your brand/product unique.

  11. Be straightforward: If you can say it in 10 words, don’t take 20. 🕛

  12. Try numbers in headlines: 81 tips on A/B testing vs. Lots of A/B Tips - Which one sounds better?

  13. Surprise the attention of your audience with facts. “The top 10% of websites convert at 11.45% or higher” - Are you there dear IH?

  14. The “about” page of your site needs to be one where you showcase your personality more than anywhere else.

  15. Copywriting tip: Use "you, free, instantly, because, and new". According to, those are the top 5 persuasive words in english.

  16. Think about a hypothesis when you are about to do an A/B test, and try it out. Don’t A/B test just because it is cool. For example: “Users are more interested in X features rather than Y ”. 🥼

  17. Example: Obama did a simple A/B test that made the Conversion Rate from a campaign donation site go up from 8.26% to 11.6%. That improvement made him 60 Million USD! 💵

  18. Use “add to cart” — not “buy/purchase” now. Since “buy now” denotes more of a commitment, viewers are less likely to click. (Depends on the site!)

  19. Everyone likes some humor. Don’t be afraid to play with it in your copy, it doesn’t bite.

  20. Leave me your landing in the comments and I will give you one personalized tip to try out :). 💡

Cheers everyone!

  1. 2

    Great insights and tips here @gonzamordecki14. Thanks for sharing my man!

    1. 2

      Thanks! Keep it up!

      1. 1

        You too my man.

  2. 2

    Generic and boring CTA's like "Sing Up" won't get you the best conversion rate. Try "Sing Up, It's Free".

    There's a tiny A/B typo.
    Or a meta-meta-meta application of Cunningham's Law :)

    1. 1

      It was just to test if the readers were paying attention :)