200,000 prompts and 423 Million Tokens in 6 Months – Lessons building our startup

Feels surreal. In just 6 months, Pretty Prompt has helped improve over 200,000 prompts.

That’s not just a number. It’s 200,000 better answers, smoother workflows, and small productivity wins for real people.

And behind the number: 423.5 million AI tokens processed and 22.8 months of time given back to our users.

How it all started

We didn’t think much of this little tool when we launched on Product Hunt. Actually, it went live on my co-founder's birthday 😅. The MVP was tiny, simple, and built to solve a single problem: making prompts better in the AI tools people were already using.

We didn’t push it hard. No fancy launch plan. Just kept it simple: easy to understand, easy to use, fast time-to-value. People loved it, and made it real!

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Like Brian Chesky, Co-Founder of Airbnb said: “It’s better to have 100 people love you than 1M people that just sort of like you. Do things that don’t scale."
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Growth

The milestone of 200,000 improved prompts came from so many small tweaks and hundreds of calls with users. Talking to people, seeing how they use Pretty Prompt, and learning what they love about it has shaped almost every update.

It’s wild how small, consistent improvements compound over time. I wish I knew this sooner!

694 days of time saved (or 22.8 months!) isn’t just a stat, it’s real people getting hours back to focus on what matters. Building more, doing more, enjoying their work more, getting better results.

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Like Uri Levine, Co-Founder of Waze said: "Focus on value creation. The simplest way to create value is to solve a problem!"
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Some Lessons

1. Size doesn’t always matter. A tiny tool can have massive impact if it meets users where they already are and solves a real pain.

2. Consistency compounds. Every small improvement adds up. For us it's been more impactful to do smaller constant updates, than packaging up all into big releases.

3. Listen obsessively. Users can become the driver of your growth.

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Startups are wild

This journey has been messy, humbling, and exciting all at once. What started as a “little tool” has grown into something that genuinely helps people in their daily AI workflows. And it’s far from over!

There's so much more to build for this Extension, and I'd love to hear your thoughts if you have any ideas or feedback!

It's always up and down, but we keep pushing, keep building and keep making Pretty Prompt 1% better every day.