200% lift by adding a condition
https://www.linkedin.com/posts/eshleyner_this-may-explode-your-copys-response-activity-6925440736796557312-UWq6/
TL;DR When making a claim, don't pretend it's a sure thing, as that can make you lose trust. A study showed that saying "may" instead of "will" when making a claim improved results by 200%. Nod to Demand curve
Seems like a solid tip. Nobody believes in absolutes anymore. And it's always best practice to be honest IMO.
Made me smile..
Haha, I didn't even notice what I did there. 😎