$22,672 in preorders in 11 days...
Hey Everyone,
On December 17th, I announced and began preselling my second info course, called Idea.Audience.Proof.Product.
The goal of this course is to help people formulate an idea, grow their audience, prove out expertise, and then build a digital product they can offer to customers online.
In the first 11 days of preselling, I've done $22,672 in sales with no advertisements - just strictly organic. Most of my revenue comes through LinkedIn, where I've built a sizeable audience (about 66,000) over the last 2 years.
Here's a breakdown:
- Sales: $22,672
- Hours spent creating: 23
- Hours spent promoting: 16
- Total hours: 39
- Revenue per hour of work: $581
I've been building in public via Gumroad posts, but I neglected to share here on Indie Hackers and thought it could be interesting or helpful for anyone else building a course.
If you'd like to see the background and granular details, I've linked to the weekly updates I've been writing in the comments below. I get pretty nerdy with metrics and stats if you're into that kinda thing.
You can scroll to the bottom and read the three I've written so far to see the whole journey. Each read is 4-6 minutes.
I hope it's helpful to someone.
Cheers,
Great work - that's super impressive. Could you talk a bit about how you grew your LinkedIn following?
Sure thing, Christopher:
For me, building my LinkedIn audience was mostly hard work, no shortcuts or gimmicks as (to me) it's not worth it:
Thanks for the reply and insight! Following you on LinkedIn now :)
Noice! Good work. When you say you built up an audience on LinkedIn, do you mean connections or people following your profile?
People following me mostly (80% followers, 20% connections). I don't actively connect with many people, so most connections are just from a long time ago, or people whom I actually met and know personally.
For me, building my LinkedIn audience was mostly hard work, no shortcuts or gimmicks as (to me) it's not worth it:
Here's the link if you're interested: https://gumroad.com/theofficialjustin/posts