If I had to start MakerBox from $0 tomorrow, here's what I would do:
- Pick one audience
- Write down 5 things that excite me right now
- Generate 20 product ideas (code, no-code, service, content) based on steps 1 and 2
- Pick the simplest one to execute & most promising revenue-wise
- Simplify the MVP ruthlessly to keep the development stage to 1-4 weeks
- Create a waitlist page to get emails for beta-test and launch
- Pick one social media platform where your audience hangs out
- Build in public & Curate / Educate / Inspire every day
- Pro-actively connect with bigger than mine accounts
- Set a goal to drive X waitlist emails every day
- Monetize my first product with one-time payments or annual passes (not subscriptions)
- Create a simple content freebie (e-book, swipe file, checklist, workshop, etc.) to collect more emails before the launch
- Ask 30 people from my audience to play with my product for free and roast it (beta test)
- Shut my ego up and iterate on the feedback
- Create a minimalistic landing page with Framer / Webflow / Typedream. Follow this structure (hero block - problem agitation - transformation - social proof - how it works - about us - pricing - faq)
- Announce the launch to attract future supporters
- Launch it on Product Hunt and your email list on the same day (Monday)
- Publish my launch to Facebook / Slack / Discord groups / Reddit / HackerNews / IndieHackers / Ben's Bites / Other relevant communities
- Post non-stop about the launch to get more support from the community
- Take a day off to celebrate a successful launch
- Ask new customers for feature requests and testimonials
- Write down 5 big feature updates that boost the value proposition, 5 conversion rate optimization ideas, and 5 user acquisition ideas
- Spend 1 month growing it every day. Split product and marketing 50:50 (or 20/80 if content and service product)
- Make a decision on the future of the product (grow it / sell it / keep it)
It worked for us.
It will work for you too.
Love the list. Funny enough - what's your strategy on the waitlist page? How do you get that in front of enough people so that it even gets populated?
I think most startups skip the 13th-14th steps - Test and iterate
I did it myself. Those are the most out-of-comfort steps, which are actually the most meaningful.
I agree. I worked at several organizations that skipped 13 & 14, thinking that the "Field of Dreams" approach to product development would yield many sales from the start. Skipping these steps can delay your success or, worse yet, deep six it.
Something I wonder is: should you sell the whole vision on the MVP's landing page or just what is actually implemented right now? On one end it seems like selling what has not yet been implemented might be a let down and be a waist of time for users who want a fix an immediate problem, on the other end it might get them interested in a potential future solution to a current issue. Do you have some wisdom to share about that?