24 User Interview Questions you can use (Free template too!)
Over the years I've been compiling notes on customer development interviews.
I put together a cheatsheet you can use to help you have more insightful conversations with your users.
Get it here đđŸ
https://wellplayed.xyz/cheatsheets/user-interview-questions
I'll also share some tips below
How to talk to users
You shouldn't talk about your idea or solution.
The conversation should be focussed on their lives, struggles, and motivations. There, you can then see how your product fits into that environment they have illustrated for you.
Talk about specifics, not hypotheticals
Donât ask them the guess or speculate. Don't talk about the future, talk about specifics that have occurred in their lives. Instead of asking: âhow much would you pay for X?â. Ask âhow much do you currently spend to solve your problem?â.
Spend time getting detailed context
Talk about their motivations and why they got themselves into that problem in the first place. Be broad and figure out the variables and triggers in their environment by asking why a lot. Donât be afraid to prod for more information.
Keep it casual
The formality created in interviews stifles expression. This can make interviewees present facts in ways they feel might appeal to you. Maintain the purity of the conversation by creating a relaxing environment for them. It should feel like side banter with a friend.
Where to find users
Communities, forums, online meet-ups
Find out where they are online, go there and engage. Try Facebook groups, Quora, Hacker News and Reddit. Google searches will lead you to more communities and meet-ups to check out. Searching for conversations on Twitter gives you a chance to jump right in.
Lead capture forms
Create a landing page about your product idea. Share it in relevant communities where potential users engage. If they sign up, they're interested. Reach out to them to learn more.
Friends, Family, and Network
Talk to people you already know. Try to get them to introduce you to people who fit your profile. These will be the warmest leads youâll ever get. Alternatively use your social networks. Tweet about the idea and start a conversation.
Organising insight
Use a spread sheet to store responses.
(Use this template)[https://www.notion.so/tabansi/User-Interviews-sheet-01e5cba9d6b54d7ca10febc0ce340f46] to store your responses. It comes with filters for job titles so you can see responses specific to a segment.
Use word clouds to identify patterns
Working with free-form data can be a pain, word clouds help to synthesise and extract insight from them.
Segment responses by job titles
An easy way to determine what interviewee persona is most valuable is by filtering responses by job titles, or other similar traits. This will give you a idea of what segment needs your solution the most.
Youâll find the list of questions in the cheatsheet. Along with resources and articles to learn more!
https://wellplayed.xyz/cheatsheets/user-interview-questions
This took a while to put together đ If you like it, I'd appreciate you showing some love in the twitter thread:
Thanks for reading!
