Over the years I've been compiling notes on customer development interviews.
I put together a cheatsheet you can use to help you have more insightful conversations with your users.
Get it here 👇🏾
I'll also share some tips below
The conversation should be focussed on their lives, struggles, and motivations. There, you can then see how your product fits into that environment they have illustrated for you.
Don’t ask them the guess or speculate. Don't talk about the future, talk about specifics that have occurred in their lives. Instead of asking: ”how much would you pay for X?”. Ask ”how much do you currently spend to solve your problem?”.
Talk about their motivations and why they got themselves into that problem in the first place. Be broad and figure out the variables and triggers in their environment by asking why a lot. Don’t be afraid to prod for more information.
The formality created in interviews stifles expression. This can make interviewees present facts in ways they feel might appeal to you. Maintain the purity of the conversation by creating a relaxing environment for them. It should feel like side banter with a friend.
Find out where they are online, go there and engage. Try Facebook groups, Quora, Hacker News and Reddit. Google searches will lead you to more communities and meet-ups to check out. Searching for conversations on Twitter gives you a chance to jump right in.
Create a landing page about your product idea. Share it in relevant communities where potential users engage. If they sign up, they're interested. Reach out to them to learn more.
Talk to people you already know. Try to get them to introduce you to people who fit your profile. These will be the warmest leads you’ll ever get. Alternatively use your social networks. Tweet about the idea and start a conversation.
(Use this template)[https://www.notion.so/tabansi/User-Interviews-sheet-01e5cba9d6b54d7ca10febc0ce340f46] to store your responses. It comes with filters for job titles so you can see responses specific to a segment.
Working with free-form data can be a pain, word clouds help to synthesise and extract insight from them.
An easy way to determine what interviewee persona is most valuable is by filtering responses by job titles, or other similar traits. This will give you a idea of what segment needs your solution the most.
You’ll find the list of questions in the cheatsheet. Along with resources and articles to learn more!
This took a while to put together 😅 If you like it, I'd appreciate you showing some love in the twitter thread:
Thanks for reading!