Product Development June 30, 2020

24 User Interview Questions you can use (Free template too!)

Joshua Tabansi @tabansi

Over the years I've been compiling notes on customer development interviews.

I put together a cheatsheet you can use to help you have more insightful conversations with your users.

Get it here 👇🏾

I'll also share some tips below

How to talk to users

You shouldn't talk about your idea or solution.

The conversation should be focussed on their lives, struggles, and motivations. There, you can then see how your product fits into that environment they have illustrated for you.

Talk about specifics, not hypotheticals

Don’t ask them the guess or speculate. Don't talk about the future, talk about specifics that have occurred in their lives. Instead of asking: ”how much would you pay for X?”. Ask ”how much do you currently spend to solve your problem?”.

Spend time getting detailed context

Talk about their motivations and why they got themselves into that problem in the first place. Be broad and figure out the variables and triggers in their environment by asking why a lot. Don’t be afraid to prod for more information.

Keep it casual

The formality created in interviews stifles expression. This can make interviewees present facts in ways they feel might appeal to you. Maintain the purity of the conversation by creating a relaxing environment for them. It should feel like side banter with a friend.

Where to find users

Communities, forums, online meet-ups

Find out where they are online, go there and engage. Try Facebook groups, Quora, Hacker News and Reddit. Google searches will lead you to more communities and meet-ups to check out. Searching for conversations on Twitter gives you a chance to jump right in.

Lead capture forms

Create a landing page about your product idea. Share it in relevant communities where potential users engage. If they sign up, they're interested. Reach out to them to learn more.

Friends, Family, and Network

Talk to people you already know. Try to get them to introduce you to people who fit your profile. These will be the warmest leads you’ll ever get. Alternatively use your social networks. Tweet about the idea and start a conversation.

Organising insight

Use a spread sheet to store responses.

(Use this template)[] to store your responses. It comes with filters for job titles so you can see responses specific to a segment.

Use word clouds to identify patterns

Working with free-form data can be a pain, word clouds help to synthesise and extract insight from them.

Segment responses by job titles

An easy way to determine what interviewee persona is most valuable is by filtering responses by job titles, or other similar traits. This will give you a idea of what segment needs your solution the most.

You’ll find the list of questions in the cheatsheet. Along with resources and articles to learn more!

This took a while to put together 😅 If you like it, I'd appreciate you showing some love in the twitter thread:

Thanks for reading!