25 users, one repeat user, and a better question
Opinix is now at 25 users.
One participant has completed two surveys, which is still a very small sample, but it gives me a useful signal.
I’m starting to care less about “retention” as one number and more about the actual sequence:
First opportunity → completion → outcome understood → next opportunity available → second action
We’ve also learned that task clarity matters. Some users weren't sure how to complete a task or submit proof, so we’re fixing that before interpreting the drop-off too heavily.
Now I’m also connecting acquisition source with behavior. The participant who completed two surveys originally found Opinix through X.
So the next question I'm testing is:
Which sources bring people who actually complete and come back?
At 25 users, I'm still prioritizing conversations over complicated dashboards.
That feels like the right stage to learn as much as possible directly from the users before scaling
Love this angle. Building Xstream4K right now so this hits close to home — what made you look into it in the first place?
The X bit is the useful part. One person who came back from there is more than a pile of signups from somewhere they never open again.
I'd just ask that one person what they actually did. At 25 you don't need a dashboard for that.
the "people weren't sure how to submit proof" bit is worth fixing first like you said. at 25 users one confusing step
Tying source to behaviour this early is the right instinct. One thing I'd do now rather than later: tag every sign-up with its source from today, even though 25 users can't tell you much yet. By the time the numbers mean something, the history is already there.
Disclosure: I build Mythex, an AI app builder, and we put a ref tag on every link we post for exactly this reason. It's the only way to tell a busy channel from a useful one.
On your sequence, the step I'd watch hardest is "next opportunity available". If someone finishes a survey and there's nothing for them to do next, it'll look like churn when it's really missing inventory. Log "came back, nothing to do" as its own event so you can tell the two apart.
Did the repeat user pick the same kind of survey the second time, or a different one?