254 Direct-to-Consumer Brands Marketing Channel for Growth [Study]
Marketing allocation decisions at both established legacy brands and new entrants in the direct-to-consumer space can use this study to help dictate where marketing investment should flow into channels. Facebook continues to remain a growth channel for brands looking to find new consumers.
As this study shows, Facebook is the leading channel to increase demand for a brand and impacts all other channel revenue while other channels fail to show this same halo effect.
As Chief Marketing Officers and Boards review marketing portfolio allocations for brand(s), understanding the impact each channel has on all other channels instead of simply reviewing last-click metrics will have a large impact on the revenue growth from each dollar invested into demand creation channels.
