28 days. Zero users. I need honest founder feedback before I waste another month.

I'd be careful not to read "zero signups" as proof that the landing page needs more polish.
For NotionAudit, I'd test whether the page makes three things obvious in the first screen:

1. Who this is really for — solo founders, Notion consultants, agencies, ops teams, etc.
2. What the clutter costs them — lost info, slow onboarding, duplicated work, messy handoffs.
3. What they get after the audit — a score, prioritized fixes, cleanup plan, screenshots, something else?
   "Your Notion is cluttered" may be true, but it can feel like a mild annoyance. "Your team keeps losing project context because Notion is messy" is a sharper pain.
   Before switching to the AI roadmap idea, I'd try one narrow landing page version for one buyer type and manually offer 5 audits. If people don't want the manual version, the automated version probably won't convert either.

The comment about wrong buyer is worth sitting with before pivoting. NotionAudit solving a problem for solo founders is a harder sell because solo founders tolerate clutter personally. A Notion consultant or agency billing by the hour feels that same clutter as money leaving the table, which is a completely different motivation to buy.

Pivoting to a new idea after 28 days is usually too early unless the original problem genuinely doesn't exist. The problem here sounds real, the buyer targeting just sounds off.

Khushi, I think the strongest signal in your post is not the “AI founder roadmap” idea. It is the fact that NotionAudit may be aimed at the wrong first buyer.

Solo founders with messy Notion workspaces may feel the problem, but they may not pay urgently for it. A better first audience might be:

1. Notion consultants who audit client workspaces
2. Small agencies using Notion for client/project operations
3. Remote teams with messy documentation and onboarding
4. Founders hiring VAs or operators who need clean internal systems

For them, the pain is not just “clutter”. It is lost information, slow onboarding, duplicated work, messy handoffs, and wasted team time.

I would not switch to the AI roadmap co-pilot yet. That market sounds broader, more crowded, and harder to sell into. Instead, I would run a 7-day validation test for NotionAudit with a narrower promise:

“Find the hidden clutter in your Notion workspace that slows down your team, onboarding, and operations.”

Then manually audit 5 real Notion workspaces before automating more. If nobody wants a manual audit, the AI version probably will not convert either.

My suggested next step:
Pick one narrow audience, for example Notion consultants or small agencies, rewrite the landing page only for them, and offer a free/manual audit to 5 people. Track whether they actually send access or ask follow-up questions. That will tell you more than building another feature.

I respect how honest this is. A lot of founders hide the zero-user stage, but this is where the real learning usually happens.
One thing I’m learning while building my own SaaS is that “zero users” doesn’t always mean the product idea is bad. It can mean the audience is too broad, the promise is unclear, the pain is not urgent enough, or the distribution path is wrong.
For your NotionAudit idea, I’d probably ask: who feels the pain most sharply? Solo founders? Agencies? Notion power users? Teams with messy internal docs? “Cluttered workspace” sounds real, but the buyer may need a more painful version of the problem, like lost information, onboarding delays, duplicated work, or wasted team time.
For the second idea — an AI roadmap co-pilot for solo founders — I think the pain is real, but I’d be careful. Founders often say they want strategy, but they pay faster for something tied to a very specific outcome: get first users, validate pricing, choose a launch channel, write outreach, or avoid wasting dev time.
My suggestion: don’t switch ideas yet. Try narrowing one problem to one painful use case, then talk to 10 people who already have that pain this week.

"I validated an idea." how did you validate it? If the idea is validated, what makes you think is stopping you from landing your first customer?

Typically, ideas validated well usually get their first few customers easily. Later distribution is something that is harder to crack and validation alone doesn't help there.

28 days with zero users usually isn't a product problem — it's a distribution one. Most of us can build the thing; getting the first eyeballs is the actual job, and it's brutal solo. Honest question: where have you actually shown it? If it's mostly your own channels (a new account, a small list), that's the issue — the leverage is going where your users already hang out and being genuinely useful there first. Happy to take a look if you drop the link.

This hit close to home. I'm in the same spot — built four browser-based tools, launched on Product Hunt last week, still at zero sales. Reddit got me shadowbanned twice.
On your actual question: I'd be cautious about the execution roadmap idea, not because the pain isn't real (it absolutely is) but because you'd be selling to the same broke, tool-fatigued audience you're already struggling to reach. marc_kumiko123 is right about that.
What helped me reframe it: I stopped trying to sell to founders and aimed at people with a specific, recurring task — invoices, seating charts, event stationery. Boring problems, but people actually pay to solve them.
Curious whether NotionAudit could go the same direction — Notion consultants or agencies who audit client workspaces professionally might be a tighter, paying audience than solo founders cleaning up their own mess.
(My tools are at https://dewinterronald.gumroad.com/ if you want to see what "boring but functional" looks like in practice)

The problem makes sense to me, but “AI co-pilot” feels a bit broad. If I was stuck at that stage, I don’t think I’d want a full roadmap right away - I’d probably want one clear next move for this week, plus the reason why that comes before everything else.
Otherwise it’s easy to end up with another plan that sounds good, but doesn’t really change what you do next.
Are you thinking of starting with one specific type of founder first?

honest, since you asked: the problem is the audience, not the concept. solo founders / indie hackers are the hardest first market there is — broke, tool-fatigued, and mostly selling to each other. the "execution roadmap co-pilot" is crowded on top of that, and (gently) selling founder-execution advice with zero users of your own is a credibility gap buyers feel instantly. NotionAudit's real issue: it's a vitamin, not a painkiller — cluttered Notion annoys people but doesn't cost them money, so no signups, and it's one-and-done anyway. the valuable thing here is that you can ship AI tools fast. point that at a boring vertical that has budget and a narrow, expensive problem — ideally a domain you already know — instead of at other founders. that's the whole gap between 0 signups and paying customers.

I'm pretty much in the same stage. One thing I've been realizing is that I kept looking for certainty before talking to more people. The uncomfortable part is that certainty probably comes from those conversations, not before them.

I think the more interesting signal here isn’t the execution roadmap idea—it’s the emotional state right after validation. Most founders assume the hard part is proving demand, but what you’re describing is the gap between “this solves a problem” and “I now need to become a distribution system.” That’s where most first-time builders quietly get stuck, not at idea validation.