
Hey fellow hackers,
I wrote a case study on how to adopt data-driven marketing to optimise the whole funnel by bringing the data from different systems.
This post explains:
a) Aligning Marketing and Sales teams
b) KPIs to track down the funnel
c) How to automate the whole process with Customerlabs Action Recorder, Google Sheets and Google Data Studio.
Leave your comments, it'll encourage us to write more.