2nd attempt at getting a landing page roast and Idea Validation
So my first attempt at getting my landing page roasted was a failure. Didn't get a single response! :(
Here's my second attempt. Placing it in Idea Validation
Our website allows you to create generative lip-synced videos in 113 different languages and accents. Check out our sample videos.
Use Cases:
1# Roast your friends / colleagues with a smart-ass video
2# Reach out to customers in multiple languages
3# Personalize outreach
In parallel I have set up some digital marketing through FB ads and google ads. No specific targetting used in either of the tools. These have generated some traffic views on the webpages. But no real person has used it to fill the form.
So basically it seems like we are trying to do the anti-thesis of IndieHacking. We are building something cool! And then checking if there is any user requirement.
I think you're correct that you are taking the opposite approach to what is typically recommended, which makes things a bit trickier.
If you're going to spend money on advertising to drive traffic, I would choose an audience that you think is a good fit and try to target them. If you want, you could try a few different audiences. I also suggest creating specific landing pages for each so that can tailor the messaging to their unique needs.
Since you only have just the one here and it's not targeted, these suggestions are pretty general.
First, it look of could be improved. It should have a visual hierarchy and something to catch the eye more. Some of the screenshots also look a a bit fuzzy.
The page is a bit unfocused from a messaging and UX standpoint. If your goal is to get people to complete your form, then make that the sole CTA and get rid of the QR code and payment request. I would also remove the regular site navigation. Each link is an opportunity to leave the page without converting.
Your copy could use some work. There is some odd phrasing and it doesn't really build excitement, especially at the start. Try to brainstorm some headline options that speak to the benefit. Depending on what that is, you may also want to add a subhead or short sentence about what you're offering. You could make one of your samples a video where the celebrity speaks about your product or the offer and put it by the headline. And I would include a button above the fold that links to the form.
As for the form, I would add a heading and/or bit of text to reinforce how people should complete the form and what they can expect when they submit it. Instead of "submit" make the button text something specific and benefit oriented such as "Create my video".
I would also encapsulate the form visually, so it stands out as a form and make the submit button look like an actual button.
As I mentioned before, I think you have the best chance of generating interest if you create dedicated landing pages for specific audiences. I think you can do that with your different use cases and samples you have. For instance, you could target pet owners and feature just the video with the cat and a call to action to create your own.
Hope that helps. Best of luck.
That's some really good advice. I'd actually set up different versions of the same page. But I think the implementation was incorrect...(prob foolish to do it). I had different pages for user who come from a google search ad, while those who come via FB they go to a different page. A third one for IH'ers!