3/5 SEO experts prefer AI-generated titles over human-written ones

Yesterday, I decided to run a study, to find whether Ai-generated titles are better than the actual titles of 10 random published blog posts. Since I couldn’t change the titles of articles I didn’t own, to see how they perform, I decided to generate titles for the same article, and ask SEO experts about it.

I gathered a list of articles that ranked high for a keyword I search for in a random niche, and then I generated a title using my software Enwrite, to see how they compare.

Currently, I only have some preliminary results, but they are very interesting:

2 people preferred the AI-generated title for 7/10 titles

1 person preferred the AI-generated title for 6/10 titles

1 person preferred the AI-generated title for 5/10 titles

1 person preferred the AI-generated title for 3/10 titles

Average score: 6/10

But, what’s more interesting are the response breakdown:

Question 1: 3/5 people preferred the AI-generated response

Question 2: 3/5 people preferred the AI-generated response

Question 3: 0/5 people preferred the AI-generated response

Question 4: 1/5 people preferred the AI-generated response

Question 5: 2/5 people preferred the AI-generated response

Question 6: 5/5 people preferred the AI-generated response

Question 7: 4/5 people preferred the AI-generated response

Question 8: 4/5 people preferred the AI-generated response

Question 9: 2/5 people preferred the AI-generated response

Question 10: 4/5 people preferred the AI-generated response

It is important to note that questions 3 and 4 were subjectively bad generations, and if I was an actual blogger, I would have never used them, but I had to include them in the test for objectivity reasons.

I will be releasing results as more entries come in. Stay tuned!

We are still looking for participants in the study who work in SEO - so if you are interested, please visit https://www.enwrite.co/study.