Hello,
I'm still collecting and extracting data for the database of marketing strategies.
Right now, I have 164 companies and 3,519 strategies from them.
Collecting and extracting data takes time and money. Let me describe the process.
First, I find interesting, successful companies. Most of them are known; just because if I pick up a company that nobody knows about, it's unlikely I will find any interviews with them or an article about them.
I look for interviews, articles, whatever resource where they can share their stories. Most of them are YouTube videos, but also I can use a lot of podcasts and articles in blogs.
I manually copy the URLs of the found resources and paste them into files with the specific structure.
When there are 10-20 companies ready to be extracted, I run my scripts.
The script reads data from the files, opens URLs, and downloads transcripts of video files, then use special prompts and extracts data using OpenAI. Another script verifies the data and removes duplicates.
Finally, it saves the extracted information in the database.
Nothing fancy, the code looks ugly, but it's working. I spend 2-5 minutes of manual labor to collect one company, and it takes 10-15 minutes of script work to process it completely.
I hope, you find this information interesting :)
I find this information very useful and inspiring and can I just say well done mate I love seeing people thriving in the tech space
Thank you!
Welldone! Love the fact that you're mining marketing ideas that others will find useful. Also thanks for sharing the BTS.
Are you sharing this content on X or LinkedIn? Will be great for more eyeballs and testers.
Thanks! What is BTS?
I'm not sharing the content yet, but it's in the plans! (As soon as I'm done with main tasks but maybe I should implement it now...)
Wow, this is impressive work — thank you for sharing the behind-the-scenes process! It’s clear that you’re putting a lot of effort and intention into building a meaningful and high-quality database. The fact that you’ve already collected over 3,500 strategies from 160+ companies is no small feat.
I also really appreciate the transparency about your process — especially how you're combining manual research with automation and AI to ensure the strategies are both rich and reliable. Even if the code isn’t “fancy,” the fact that it works and helps you scale is what really matters.
Looking forward to seeing how this continues to grow. This kind of resource could be incredibly valuable for founders, marketers, and creators alike.
Keep going — you’re building something powerful! 🚀
Thank you very much for your kind words!
You are totally right, I'm trying to get the result with the highest quality, but it's still a way full of experiments! I changed the way how I process data, several times, and going to change it again as it costs too much money haha. I will split the source data into smaller pieces to be able to use the cheaper model which allows a smaller context window else the process of adding new strategies could be a bit slower.
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