After writing dozens of cold email
sequences, here is what I see failing:
Mistake 1: Starting with "I"
Nobody opens with interest when
the first word is about you.
Mistake 2: Too long
If it does not fit on a phone screen
it will not get read.
Mistake 3: Weak CTA
"Let me know your thoughts" is not
a call to action.
Fix all three and your reply rate
doubles overnight.
We do this every day at ScaleWords.
First email free if you want to see
the difference.