A few times per week I post cold email tips on LinkedIn. In this post I've rounded up the last three.
Hope you'll find them useful!
Given that each email client has a different number of characters for the preview, how many do you shoot for? And how has this affected your open rate?
Hey! Sorry I didn't catch this one earlier..
Tbh I only optimize for Gmail + Outlook because those are the main ones. I usually just send my emails to myself and then preview on a couple of devices.
I sometimes write previews in a Google Sheet where I've set conditional formatting to turn the cell red if I go over a certain amount, or just type the preview in www.wordcounter.com.
Hope that helps! :)
One more thing if you don't mind. I'd love to use this (and cite/link you) for IH's Growth Bites series but I'm wondering — did you see an increase in your open rate (or any other metrics) when you started counting characters, and if so how much? Thanks!
Swap tips for finding users and customers.