3 Growth-Scaling Barriers That Kill Your SaaS Sales

You have just started marketing your SaaS.

You understand that your perfect End User Persona is on Linkedin.

• They are non-technical professionals
• They are promoting themselves on Linkedin so you know that you know that you will find them.
• They are involved in a critical or important business operations role where your SaaS can dramatically save them time.

So, you start promoting on Linkedin.

You get a few users but it took so much time trying to prospect each user to become a user of your SaaS.

As you remember the startup anthem: "Do things that do not scale", you begin to realize that you should find some methods where you can scale the growth of your SaaS.

But, how do you use Linkedin to grow your user base faster without wasting money in an ad budget that is negative ROI.

Below are 5 growth-scaling barriers that keep your SaaS from scaling faster and acquiring leads.
Hint: the answer is not to just start an ad campaign.

Your Pricing Model Doesn't Fit with Your Audience (and how to use Linkedin to Find the Right Audience)

Congratulations, you have found PMF (product-market fit) with your content marketing tool for Content Marketers.

Things are already set up for you to start generating converted paid leads:

• You have finally posted your pricing box on your website.
• The copy for your website is finished and ready-to-go.
• You even got the graphics and the CTA buttons up-and-ready.

Your SaaS product is ready to go........except it doesn't.

You have already launched it on ProductHunt.

The good news is that you got a few signups but you have noticed something.

You are both right and wrong.

Your target market is content marketers but they are working in the wrong scale of company.

Your SaaS is built for home-alone content marketers instead of content marketers that are working at 50-person agency.

You have found product-market fit but you didn't find market-model fit.

Put simply, your pricing is not consistent with your product offering.

Because of this, you find that you are not converting as many leads as you want to for your SaaS offering.

Therefore, if you want to convert as many paid users (especially in the B2B conversion space), you want to ensure that your pricing the end user that you are targeting.

If you want to find the right targeted professional at the right size of company.

First, you can get a End User Persona Summary from a FREE Growth Audit here so you know that you are targeting the right professional at the right stage of the company itself.

After that, you can then use that data model to use Linkedin Sales Navigator to help you find leads who are at that size of Company that you are supposed to be targeting.

This means,

• if you are targeting a micro-professional, you would limit Sales Navigator to Companies with 1-10 Employees.
• On the inverse, if you are targeting a professional at a midsize company, then you would limit your Sales Navigator to 10-50 or up to 100 Employees.

This segues into.....

Your Set of Features Doesn't Fit with Your Pricing Model

Your SaaS is live and ready-to-go.

You got end users who are interested and have onboarded as an user of your SaaS.

However, the problem because that your end users are not converting.

Why? You know that you are solving a key problem within the workflow for your end user but.....

They. Don't. Convert.

Why?

As we mentioned earlier, you have targeted the right professional but you have targeted them at the wrong stage when it comes to onboarding (and converting) them as a paid user for your SaaS.

As you delve deeper with end user stories, you find that your set of features as a mismatch.

So, how do you best go back to product development roadmap while smashing your laptop into a million pieces because the prospect of rewriting million lines of codes (overexaggeration) is a fate worse than death.

To help you recoup the cost of your time, you must adhere to this guide:

• Products aimed at micro-professionals (1-person companies or small companies with 5 people, max) focus on building 1 great core feature with supporting features.
• Products aimed at professionals at midsize companies focus on having an all-in-one feature set for convenience sake.
• Products aimed at Enterprises are focused on customization of those features.

You can use this guideline to:

• better target the right professional at the right stage of the company.
• better develop your product (re)development roadmap.

But WAIT, you are missing one more thing!

Your Onboarding Funnel Is a Mismatch for Your Audience

You have onboarded the right professional at the right size of company.

You are generating conversions......but what if you could be generating more.

You speak with other SaaS Founders who talk about their similar problems and their concern with onboarding their users.

What if, your onboarding funnel is a mismatch for your audience?

This problem doesn't bother you.....until you noticed that you are:

• on a call but your surefire lead is no longer interested in converting anymore.
• your dropoff rate is above 45% between conversion stages.

What makes this worse is that you know that you know that your product works and that people like it.

You can develop another feature but there may be a simpler solution.

You have checked your funnel and you decided to start there.

Besides, if you can fix the onboarding funnel, you can generate more conversions, right?

Right.

So, SaaS products that are focused on smaller companies or smaller professionals, they seem to have faster onboarding processes while those Enterprise software have a "Schedule a Demo" with me.

We understand that when you launched your beta MVP, you have that "Schedule a Demo" as a CTA so you can get more data from user interviews.

However, nowadays, if you are targeting micro-professionals, then you are communicating 2 things to your end visitors:

• "We are an Enterprise company. We are out of your price range."
• "We are still working out the bugs." (if you have that rounded-button tech-style. Think more of this design.)

So, if you want to communicate to your end visitors that your SaaS is for them (and raise your conversions), it is best to:

• keep your onboarding simple and straightforward if you are targeting smaller companies.
• keep your onboarding lean (but quickly explain where everything is) if you are targeting midsize companies
• keep your onboarding expansive and well-detailed if you are targeting Enterprise companies.

So, as you are developing your onboarding funnel, keep your sales price adjacent to your end users.

Smaller sales are faster while larger sales (ex. $10K) take some more personalized effort for you to complete.

Both your CTA and your onboarding process should reflect that pricing point for your SaaS.

**If This Was Helpful.....**Hopefully, you have found the 3 growth-scaling barriers topic interesting and useful for you to convert more paid users (especially from Linkedin) to help grow your company.

If you feel that you can convert more paid users for your B2B SaaS, let me help.

I'm LinkedSaaS. I use an agile growth (growth marketing + agile project management) framework to scale and generate more paid users for your B2B SaaS.

There is a catch, though.

I need to do a free Growth Audit to then create a Growth Strategy for your B2B SaaS.

With clearer data, I can generate conversions for your B2B SaaS (and hey, even if you don't get my services, you get a free Growth Audit and a free Growth Strategy so you can grow your B2B SaaS faster.)

If you are interested in generating more paid users for your B2B SaaS, click here to get started.