3 Landing Page Split Test Winners

Hey everyone,

just want to make this quick post about a few changes that I found to have some amazing results for a landing page. The idea behind this is for you guys to get some ideas behind these wins & see if they will help you.

CTA Above the video

The common thing to do is to put the call to action below the video on the landing page. But I have found out that putting it above the video brings some amazing results: a 38% increase in conversions, to be exact

Headline change

Just of the bat, by changing just the headline and sub-headline it gave a 27% in conversions. Here are the changes that were made:

The headline focused on what the customer is going to get. In this instance "Free trail on all accounts"

Then the subheadline relieved some of the worries that customers apparently had with the offer: "Pay as you go. No Contracts. No hidden fees. No surprises"

Power of the button

Very simple yet amazing results. Changing the button from green to red on a light blue-ish background gave a 34% increase in conversions.

Let me know if you guys implemented any of these things and how it went for you!