3 practical ways to get more email subscribers

1. Ask personally

The most surefire way of getting someone to do something is (drum roll, please) ... ask them personally. Humans respond better to humans than they do to a little box with the word “Subscribe” on.

On YouTube people get this. Most videos include some sort of personal call to action — “Hit the subscribe button”. But on websites impersonal email boxes remain the modus operandi. Every Marketing Examples case study comes with a personal nudge to subscribe.

2. Get a subscribe page

The benefit of a dedicated subscribe page is that it allows you to link directly to your email list.

This means any value you create on other platforms can be converted directly into email subscribers. For example you'll notice James Clear links to his newsletter on Twitter (not his website)

3. Give your email section a makeover

Here's 3 quick wins which anyone can apply in < 30 mins (see photo 👇):

1. Explain why people should sign up
2. Add social proof
3. Replace “Subscribe” with a value-based CTA

If you enjoyed these tips I've wrote a case study going into the finer details. It explains how I've built Marketing Examples to convert 13% of first time users to subscribers. If you get a chance to read do let me know your thoughts in the comments :)

#growth #marketing