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3 subtle tricks to persuade people to buy your higher tier package

1) Create a hierarchy

In the example below the higher tier package takes up twice as much screen space, the font size is larger, and the button color is primary. It doesn't feel right pressing the “Buy Now” button on the lower tier.

2) Offer a more compelling discount

  1. 4

    I love how you write your articles and cas studies about marketing and it's very short and straight to the point.

    1. 2

      Thanks for reading Ilias! Appreciate it :)

  2. 3

    This was brilliant: "My own heuristic is: The price you can charge is equal to the value you’ve already created."

    1. 1

      Thank you! Haha, glad you like that line. Some ancient wisdom!

      Cheers Verneri!

  3. 1

    This is great. I would also call out price anchoring, specifically using a sort-of "decoy" super-low or super-high tier that you don't really expect anyone to buy but serves to make your medium-high tier look like a no-brainer.

    1. 1

      Yep, I like this strategy. Thanks for sharing. I think Mailchimp pricing page they do a similar thing.

  4. 2

    This comment was deleted 4 years ago.

    1. 4

      Interesting. Yes I've come across this tactic and I like it. Thanks for sharing.

      Nathan Barry wrote a good article around the 3 pricing tier idea. Slightly different idea but interesting all the same.

      1. 2

        This is a great article. Thanks for sharing.

  5. 1

    This comment was deleted 4 years ago.

    1. 1

      Thank you. Everyone seems to comment on length! People like short stuff haha!

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